PlaybookUX vs Voicepanel
PlaybookUX
playbookux.comVoicepanel
voicepanel.comSide by side
| Figure | PlaybookUX | Voicepanel |
|---|---|---|
| Price from | $450/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 4 | 2 |
| Spec score · AI User Research Tools | 8.3 (#4) | 7.2 (#28) |
| Spec score · Usability Testing Software | 8.5 (#7) | 7.1 (#46) |
| Analysis | Researchers can use transcripts, notes, tags, video clips, highlight reels, heat maps, and task success analytics to analyze studies. | Voicepanel offers thematic summaries, quantified themes with response evidence, highlight reels, and chat-based analysis of study data. |
| Support | All customers have access to chat support, while enterprise customers are assigned a dedicated customer success manager. | The pricing page lists email support and, for Enterprise, a shared Slack channel and customized onboarding and training. |
| Trial | The pricing page says sign-up includes a free trial of the Grow plan with no credit card required; it does not state the trial duration. | Voicepanel says it can arrange Enterprise evaluation access tailored to the buyer's needs; it does not state a fixed trial duration. |
Plans
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.
Voicepanel
Voicepanel has no write-up on Specifiction yet; its figures are above.