Overview

Typeform is an online form and survey platform for teams that want to collect responses and use them in follow-up workflows. It is strongest when forms need branching, integrations, and automation rather than serving as simple data-entry pages. Its response caps and limited mobile editing make plan choice and desktop access important.

Key features

Form building and AI

A no-code editor, templates, conditional logic, and AI-generated questions support forms, surveys, quizzes, tests, polls, applications, landing pages, NPS surveys, registrations, and short forms. Typeform AI can build from a prompt, adapt forms to respondents, revise and reorder questions or End Screens, create branching rules, improve wording, and translate forms. That flexibility suits teams designing guided experiences, though the mobile editor cannot add logic, change question settings or layouts, or create question groups.

Distribution and integrations

Forms can be shared by link or QR code, embedded on websites and in emails, and launched with custom options. Typeform reports more than 300 native integrations, including HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, and Notion, plus more than 500 integrations through Zapier. File uploads and payment collection are supported, making the platform useful for more than lead forms.

Automation and analysis

Workflow Builder and Contacts & Automations can qualify and route leads, notify teams, trigger follow-up emails or Slack alerts, create tasks, and start onboarding or feedback sequences. The Insights Hub uses AI to surface trends, outliers, sentiment, and themes, with charts and shareable reports. Research Flow can recruit participants, run moderated research, and synthesize insights. These connected tools are a meaningful advantage for teams acting on responses, but the higher response allowances sit on more expensive plans.

Security and scale

Typeform cites GDPR, SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, CCPA, and HIPAA compliance or certification, along with US and EU data centers. It states that data in transit uses TLS 1.2 encryption and data at rest uses AES-256, with redundant backups for critical data. Enterprise adds SSO and priority expert support. Typeform says it collects over 48 million responses monthly and that its conversational logic doubles completion rates versus traditional forms; those company-reported figures do not guarantee results for a particular form.

Pricing

Typeform has a free plan and paid plans from $28/mo (annual). The free plan costs 0.00 USD per free on an ongoing basis and allows unlimited forms but only 10 responses per month. It is useful for trying the builder or running a very small form, but the cap is restrictive for regular collection.

Basic costs 39.00 USD per month, or 28 USD/mo with annual billing (468 USD total/yr). It includes 100 responses per month, one user, unlimited typeforms, AI form creation, conditional logic, webhooks, and integrations. It fits an individual with modest volume; the single seat and low response quota make it a poor fit for shared or growing programs.

Plus costs 79.00 USD per month, or 56 USD/mo annually (948 USD total/yr). Its 1,000 monthly responses and three users, plus removal of Typeform branding and a custom subdomain, make it a better fit for small teams presenting branded forms. Business costs 129.00 USD per month, or 91 USD/mo annually (1,548 USD total/yr), for 10,000 responses and five users. It adds drop-off rates, conversion tracking, priority support, and live chat, so it suits teams measuring conversion and needing faster support.

Talent costs 169.00 USD per month, or 119 USD/mo annually (2,028 USD total/yr), for 3,000 responses and three users. Unlimited typeforms and questions, video questions and answers, reCAPTCHA, and multi-language support make it the focused option for recruiting and talent workflows, though its response allowance is lower than Business.

Growth Flow costs 379.00 USD per month after a 14-day trial, or 266 USD/mo after 14 days with annual billing. A credit card is required for the trial. It includes 10,000 responses, five users, enrichment of 1,500 responses per month, Ask AI and Smart Insights, Contacts & Automations, and Salesforce. It is aimed at teams needing those growth tools, not buyers seeking a low-cost step up from Basic. Enterprise has custom pricing, unlimited responses and seats, a dedicated Customer Success Manager, SSO, HIPAA and GDPR compliance, a US or EU data center, and priority expert support.

Platforms

Typeform supports web, Android, iOS, macOS, Windows, and API access. Forms can be viewed and completed on computers and supported iOS or Android phones and tablets. Mobile users can create AI forms, edit forms built on desktop, and publish them, but cannot yet make several structural changes; teams doing substantial form editing should plan to use a computer.

Who it's for

Typeform suits marketing, growth, product and UX, HR and talent, customer success, operations, research, and founder teams that collect online responses and need to route, analyze, or act on them. It is a stronger fit for guided forms and connected workflows than for a basic form with little volume or follow-up. The free and Basic response limits in particular call for a close estimate of monthly demand before committing.

Pros and cons

Pros

Broad form formats and branching: quizzes, applications, landing pages, and other formats can share a builder with conditional logic and AI assistance.
Responses can trigger action: integrations and automation can route leads, notify teams, and start follow-up sequences rather than leaving responses isolated.
Useful analysis and research tools: AI-driven themes and sentiment, shareable reports, and moderated research support go beyond basic response collection.
Clear step-up in collaboration and quota: Plus and Business raise both user counts and response limits, while Business adds conversion tracking and priority support.

Cons

Low entry-level response allowances: Free caps at 10 monthly responses and Basic at 100, which can force an upgrade as soon as a form gains traction.
Seats are constrained on paid tiers: Basic has one user, Plus and Talent three, and Business and Growth Flow five.
Mobile editing is incomplete: logic, question settings, layouts, and question groups require desktop editing.
Growth Flow has a steep price jump: its automation and enrichment package starts at 379.00 USD per month after the trial.

Alternatives

For narrower or differently priced needs, consider LeadXForms, Paperform, ConvertFlow, involve.me, EngagePop, Interact, Zyro Audience Builder, and Tapform.

Verdict

Choose Typeform if your team needs guided forms that feed into analysis, integrations, and automated follow-up. Its breadth of form types and workflow tools are the central reason to pick it; look elsewhere if you need generous response volume at the lowest price or expect to do full form editing on mobile.

	Popupsmart	Typeform
Free plan	Yes	Yes
Free trial	No	Yes
Paid from	$32.50/mo	$39/mo
Open source	No	No
Platforms	Web	Android, api, iOS, macOS, Web, Windows
Free plan	Yes	Yes
A/B testing	Yes	—
Webhooks	Yes	—
Paid from	—	28 /mo

Popupsmart vs Typeform

Popupsmart

Typeform