PostGrid Address Verification vs Sincerely

PostGrid Address Verification checks, autocompletes, standardizes, and enriches addresses for delivery across the U.S., Canada, and 245+ countries and territories. It accepts structured fields, single-line freeform text, or incomplete entries and verifies against postal data in real time. Its international service supports CSV batches of up to one million addresses and can add geographic coordinates with rooftop-level accuracy. It supports non-Latin scripts including Chinese, Arabic, Japanese, and Korean, with conversion to standardized Roman scripts. Named integrations include Salesforce, Stripe, Dynamics 365, Shopify, and Zapier. Options include APIs and SDKs, a no-code dashboard, and self-hosting. Each verification, autocomplete, or standardization request counts as a lookup; monthly plans impose allowances and additional lookup charges beyond them. Standard Essential costs $18 a month billed yearly and includes 2,000 U.S. and Canada lookups monthly, with additional lookups at $0.02 each. Test API keys and 500 free lookup credits are available; a separate bulk verification service page describes 100 free lookups. The product page lists security and compliance provisions including HIPAA, PIPEDA, GDPR, SOC 2 Type 2, and PCI-DSS.

Sincerely is web software for B2B direct-mail campaigns using CRM or CSV audiences, personalized printed pieces, and measurement against account-level holdout groups. Salesforce and HubSpot sync account, contact, opportunity-stage, and campaign-membership data, and CSV import is supported. The product drafts personalized writing from account research and links each factual claim to a source. Drafts require human approval before printing, and edits are versioned. Postcards and letters can be mailed; handwritten notes and gifts are not live because their fulfillment adapters are not built. Address verification and correction are included on every plan, with low-confidence addresses routed for review. Every plan includes account-level holdouts, and Sincerely says five of eight campaign types measure lift against a holdout. When a plan reaches its monthly cap, live campaigns pause rather than print additional pieces. The free Audit plan supports imports, a mailability audit, brand designs, and draft editing, but cannot mail. Paid plans start at $250 a month; Pilot is 199.00 USD once.