Pulsar vs Resonate Ignite
Pulsar
pulsarplatform.comResonate Ignite
resonate.comSide by side
| Figure | Pulsar | Resonate Ignite |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 2 | 1 |
| Spec score · Audience Intelligence Platforms | 7.3 (#4) | 7.1 (#6) |
| Company history | Pulsar says it was created in the early 2010s within the social insights practice at innovation consultancy Face. | Resonate says it has been focused on understanding people since 2008. |
| Data coverage | Pulsar says it collects social, search, news media, and web data from 195 countries and detects sentiment, topics, and emotions in all languages. | The platform page says it provides access to 15K+ proprietary attributes across 250M consumer profiles. |
| Headquarters | Pulsar’s contact page lists its London office at Northburgh House, 10 Northburgh Street, London EC1V 0AT. | Reston, Virginia, United States |
| Integrations | The maker describes a Google Analytics integration for CORE and a one-click Audiense integration for TRAC audience segmentation. | Resonate says Ignite connects with MarTech and AdTech ecosystems; its site also describes an Adobe Experience Platform integration for the rAI Website Personalization API. |
| Support | Pulsar describes its SaaS subscription as including training, account support, and customer success support. | The Ignite page offers a demo request and says visitors can chat with a real person. |
Plans
In their own words
Resonate Ignite
Resonate Ignite is a web platform for understanding consumers, building audiences, and activating marketing campaigns. Resonate says it provides more than 15,000 proprietary attributes across 250 million consumer profiles. Users can create and analyze audiences for segmentation using demographic, in-market, lifestyle and interest, shopper, health, and political methods. Predictive segments are available, with data refreshed in real time. Marketers can add CRM and website data to improve customer understanding and inform email, direct mail, and other marketing, then activate predictive audiences across channels. Measurement features help assess which tactics have impact and identify new audience or campaign opportunities. Resonate says its rAI engine combines proprietary consumer, observed behavioral, and offline data for continuously updated insights. Ignite connects with MarTech and AdTech ecosystems, including an Adobe Experience Platform integration for enriching anonymous website traffic through the rAI Website Personalization API. Resonate lists AES-256 and SSL/TLS encryption, least-privilege access, MFA for critical systems, vulnerability scans, and continuous monitoring. Pricing is on request.