PureRef vs ShopLook

PureRef is a standalone reference image organizer for collecting inspiration, arranging mood boards, and keeping visual references nearby while painting or doing 3D modeling. Images can be added from a computer, pasted, or dragged from a browser. Tools include quick notes, desaturation, and ways to arrange and align images; the pen tool supports freehand marks and shapes, and animated GIF playback controls are documented. PureRef can stay above or below other windows, appear as an overlay, or allow mouse clicks to pass through to the application beneath it. Supported formats include AVIF, GIF, HEIC, JPEG, PNG, PSD, SVG, TIFF, WEBP, and EXR. Image files and related image data are stored locally rather than online. The Personal plan is free for personal use. Commercial use with version 2.0 and later requires a per-seat license. Business options include an $8 a year annual subscription, a $10 a month subscription, and a $49 as a one-time purchase small-business license capped at three users per studio. PureRef is available for Windows, macOS, and Linux.

ShopLook is a creative canvas and community for making outfits, moodboards, visionboards, and other designs. Users can arrange images by dragging and dropping, upload their own, remove backgrounds, add stickers and customizable text, and link images to shoppable products. For fashion discovery, they can create outfits from products across hundreds of brands and explore looks for occasions, body types, and budgets. Social features include a feed, discovery, challenges, messaging, and comments. ShopLook says its community has more than 2 million users, 15 million designs, and 20 million uploads. Creators earn points for looks that inspire shoppers and may get chances to win shopping prizes. A browser extension imports products from other websites in three clicks. ShopLook is available on the web, iOS, Android, and as an extension. The free plan keeps the creative canvas and existing features free. ShopLook Pro costs $3.99 a month and adds advanced features such as premium texts; the monthly subscription renews automatically unless canceled at least 24 hours before the current period ends. Its personal AI stylist is in beta, with early access offered by invitation.