Quallie vs Qualtrics

Quallie is a web-based qualitative research platform for market and academic researchers. It supports online discussion boards, research blogs, video focus groups, questionnaires, live text chats, and bulletin boards. Its browser-based video and text focus groups need no installation; video sessions include a client observation room and automatic recordings. Research blogs allow participants to post and comment asynchronously, with no limit on the number of tasks within a project. Questionnaire results can be exported in XLSX format for Excel. The respondent interface supports 21 listed languages, while administrator and moderator interfaces are in English. Quallie says it is created and hosted in the EU by VeroMotion, based in Prague. Its data protection document describes encryption at rest and in transit, hashed passwords, and role-based access controls. Text-based modules are included in the project fee, but video focus groups use prepaid credits. Onboarding and support are free; optional project setup help costs €45 per hour. Support is available Monday through Friday, 09:00–18:00 CET.

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.