Qualtrics vs Refiner

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.

Refiner provides surveys for software companies across in-app and mobile experiences, websites, email, and shareable links. Survey types include NPS, CSAT, CES, product-market fit, user research, onboarding and UX feedback, user profiling, and in-app messages or calls to action. Teams can target respondents by traits, behavior, device, language, or prior responses, then trigger surveys after events or delays. Dashboards include NPS, CSAT, and CES trend charts, response segmentation, filters, and AI-assisted tagging of open-text answers. Listed integrations span analytics, CRM, messaging, and automation tools, as well as a REST API and webhooks. Refiner also offers AI translations and an MCP server through which AI assistants can access survey data. The company states it has SOC 2 Type II, GDPR, CCPA, and HIPAA compliance frameworks. It says data is hosted in Ireland within the EU by default and encrypted in transit and at rest. The free plan allows 25 responses per month; the 30-day trial allows 100 responses and requires no credit card.