Qualtrics vs Smaply

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.

Smaply is a web platform that brings customer research, journey maps, and metrics together to help teams prioritize customer-experience improvements. Journey maps support eleven lane types, drag-and-drop stages and cards, emotion charts, live data, images, embeds, and planning cards. Maps have autosave, version history, bulk updates, and live links that display the latest version. Smaply AI can draft maps from descriptions and extract quotes, sentiment, and themes from research transcripts; the Governance plan includes Research Hub. Teams can comment on map cards and use admin, editor, and viewer roles, although viewer access depends on the plan. Listed integrations and embeds include Qualtrics, Tableau, OneDrive, Google Docs, SharePoint, Google Sheets, Linear, Trello, Azure DevOps, Asana, and Jira. Smaply states it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant. The Free plan is limited to one personal workspace, 10 maps, 10 personas, three advanced cards per map, and no viewer seats. Paid plans start at $38 a month per editor, billed yearly; the Free plan begins with a 14-day full-featured trial.