Qualtrics vs Watermark Course Evaluations & Surveys

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.

Watermark Course Evaluations & Surveys is a web and API platform for higher education institutions collecting and analyzing feedback about courses, instructors, and academic programs. Institutions can customize surveys by program, department, course, or modality, while instructors add their own questions. Mobile-friendly surveys, reminders, alerts, and optional final-grade gating support response collection. Instructor Insights applies AI to feedback for summaries, sentiment analysis, takeaways, and recommended actions. Reporting can synthesize, aggregate, disaggregate, and compare results over time. Listed integrations include Ellucian Banner and Colleague, Anthology Blackboard, Canvas, D2L Brightspace, Moodle, Watermark Faculty Success, and Watermark Planning & Self-Study. API, FTP, and SIS connections are also listed. Capabilities include instructor evaluations, benchmarking, approval and feedback workflows, evidence collection, exports, PDF curriculum exports, version history, assessment tools, and single sign-on. Watermark lists SOC 2 Type 2, FERPA, and GDPR resources. Implementation is stated as 60 days; pricing is available on request.