Quantcast vs The Trade Desk
Quantcast
quantcast.comThe Trade Desk
thetradedesk.comSide by side
| Figure | Quantcast | The Trade Desk |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 0 |
| Spec score · Cross-Channel Advertising Software | 7.4 (#7) | 6.9 (#8) |
| Spec score · Ad Tech Software | 7.3 (#8) | 6.8 (#10) |
| Spec score · Display Advertising Software | 7.3 (#8) | 6.9 (#9) |
| Channels | The platform lists display, video, CTV, mobile, and audio campaign channels. | It offers advertising across audio, connected TV, digital out-of-home, mobile, display, native, and video. |
| Founded | 2006 | The Trade Desk was co-founded in 2009. |
| Intended users | Quantcast says its solutions serve publishers, brands, and agencies seeking to understand, plan, and activate audience-based media. | The platform is described as built for data-driven marketers, and the company says it offers tailored solutions for advertisers, publishers, and partners. |
| Measurement | The platform reports on site events, conversions, and return on ad spend, and offers ready-to-use reports, Report Builder, and API integrations. | The platform measures marketing impact from awareness to conversion and offers a marketplace of measurement partners. |
| Privacy | Quantcast says it does not intentionally collect directly identifiable information in its audience measurement models. | The company says its privacy program is designed to align with evolving global privacy laws and industry expectations. |
| Security | Quantcast says it regularly updates and hardens internet-facing systems and engages external firms for penetration testing. | The Trade Desk says its information security program focuses on protecting the confidentiality, integrity, and availability of its products and services. |
Plans
In their own words
The Trade Desk
The Trade Desk is a demand-side platform for planning, executing and measuring data-driven programmatic advertising campaigns. Its self-serve experience lets advertisers use first- and third-party data and the platform's identity framework to identify and reach audiences. Campaigns can run across audio, connected TV, digital out-of-home, mobile, display, native and video. The company says its AI analyzes up to 15 million ad opportunities each second to help optimize campaigns in real time. Measurement spans marketing impact from awareness to conversion, with a marketplace of measurement partners. A partner directory lists data and inventory providers and can be filtered by partner type and region. The company says advertisers can select marketplace solutions and control campaign data and ad placement. It presents the platform for data-driven marketers and offers tailored solutions for advertisers, publishers and partners. Prospective customers are asked to contact the company to discuss access and suitable solutions; pricing is on request. The platform is available through web and API. The company says its security program protects the confidentiality, integrity and availability of its products and services, and that it undergoes independent third-party audits.