Querona vs SAP Customer Data Platform
Querona
querona.ioSAP Customer Data Platform
sap.comSide by side
| Figure | Querona | SAP Customer Data Platform |
|---|---|---|
| Price from | — | $1.15/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 14 |
| Spec score · Data Virtualization Software | 7.4 (#19) | 8.2 (#9) |
| Deployment | Querona says it runs entirely on customer-controlled infrastructure, including on-premise, cloud, or hybrid environments. | SAP describes Customer Data Platform as a multitenant software-as-a-service solution. |
| Headquarters | The company page lists its CEE office at Kwitnącego Sadu 8, 02-202 Warsaw, Poland. | Walldorf, Germany |
| Purpose | Querona describes itself as a data virtualization platform that connects data sources in a virtual database for analytics and reporting. | The platform surfaces customer data insights in real time across the enterprise to support personalized engagement, revenue growth, and retention. |
| Security | The product documentation describes TLS 1.2 and TLS 1.3 connection encryption, column and row access controls, and data masking. | SAP recommends bearer-token authentication for REST API requests, using a unique RSA key to create a short-lived one-time token. |
Plans
Querona
- BasicPriced on request
- EnterprisePriced on request
- StandardPriced on request
SAP Customer Data Platform
- SAP Customer Data Platform$1.15 a month
- SAP BusinessObjects BI (user)Priced on request
- SAP Crystal Reports 2025 FullPriced on request
- SAP Customer Data PlatformPriced on request
- SAP Master Data Governance via SAP Business Data Cloud core Priced on request
- SAP Customer Data Platform, advanced insights$599 a month
- Cloud test and demo for SAP Master Data Governance, cloud edPriced on request
- SAP BusinessObjects BI (CS)Priced on request
- SAP Crystal Reports 2025 UpgradePriced on request
- SAP Customer Data Platform, advanced insightsPriced on request
In their own words
SAP Customer Data Platform
SAP Customer Data Platform brings customer data together into profiles for individual and account-level B2B and B2C use cases. It surfaces insights in real time to support personalized engagement, revenue growth, and retention. The platform combines identity and purpose data, then coordinates customer data with engagement systems according to privacy permissions; it can also activate profile data customers share directly with permission. Generative AI enriches customer insights and operational intelligence, while ongoing attribute calculations support segmentation and real-time decisions. SAP describes a native ERP connection and integrations using a common data model with ERP, supply chain management, and other cloud solutions. Data can enter through prebuilt or custom connectors, APIs, or batch ingestion, including legacy imports from Microsoft Azure, Amazon Web Services, Google Cloud Storage, and SFTP. REST APIs support ingestion, querying, deletion, and auditing administrative operations and updates. The product is a multitenant SaaS service, available through web and API. Pricing is paid, with no free plan; the listed SAP Customer Data Platform plan costs $1.15 a month, billed monthly, in blocks of 1 Capacity Unit per month, on a 3-to-36-month contract. Pricing depends on data objects, storage, and insight configurations.