Rakuten LinkShare vs Siren
Rakuten LinkShare
rakutenadvertising.comSiren
sirenaffiliates.comSide by side
| Figure | Rakuten LinkShare | Siren |
|---|---|---|
| Price from | Free | $19.08/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 8 |
| Spec score · Affiliate Marketing Software | 8.4 (#26) | 8.7 (#9) |
| API access | Yes | Yes |
| Attribution models | multi_touch | multi_touch |
| Partner portal | Yes | Yes |
| Support | Affiliate network advertisers can contact support by email or telephone, while publisher support is available by email. | Paid WordPress plans include updates and support while the license is active, with priority response for Plus and Pro subscribers. |
| Who it serves | Rakuten Advertising says it works with brands, audiences, affiliates, advertisers, agencies, publishers, creators, and influencers. | The maker identifies WordPress stores, course platforms, creator marketplaces, subscription products, and sales teams as suitable use cases. |
Plans
Siren
- Siren LiteFree
- Siren Essentials$229 a year
- Siren Plus$299 a year
- Siren Pro$499 a year
- Cloud Essentials$996 a year
- Cloud Plus$1,248 a year
- Cloud Pro$3,744 a year
- Full-ServicePriced on request
In their own words
Rakuten LinkShare
Rakuten LinkShare is an affiliate marketing network for brands seeking customers and publisher partnerships. Advertisers can use partner recommendations, campaign planning, custom promotions, commission rules and performance reports. Partnership Discovery applies AI and machine learning to recommend publishers from product categories and plain-language searches. Advertisers can choose first-touch, last-touch and other attribution or commissioning models. Audience Engine uses existing brand data for partner-based audience segmentation, targeting and personalised offers. Rakuten Advertising says its network has more than 150,000 top-tier partners and launch takes less than one month. The service includes a partner portal and API access and is listed for Android, iOS, web and API. Pricing is on request. Publisher network access is listed at free, though inactivity fees may apply after 12 consecutive months without commissionable activity.
Siren
Siren manages partner and incentive programs for affiliates, referrals, royalties, loyalty, revenue sharing, and sales commissions. It tracks clicks, leads, sales, renewals, and other events, then attributes outcomes and calculates commissions or rewards. Its feature page describes five attribution models: first-touch, last-touch, top-score, shared engagement pool, and performance-weighted pool. A partner portal supports partner access, while Siren tracks approvals and payouts and exports payout batches for the payment method a customer uses. WordPress integrations include WooCommerce, Easy Digital Downloads, LifterLMS, LearnDash, Gravity Forms, Ninja Forms, and North Commerce. Managed Cloud integrations include Shopify, Stripe, HubSpot, Salesforce, NetSuite, plus API and webhook connections. Siren is available as a self-hosted WordPress plugin and in hosted Cloud or Full-Service editions. For WordPress, affiliate, commission, and payout records remain in the customer's WordPress database and can be exported. The Lite plan is free. Paid WordPress plans start at $229 a year for Essentials; Plus is $299 a year and Pro is $499 a year. The plugin requires self-hosted WordPress 6+ and PHP 8.1 or newer, and does not directly integrate with MemberPress.