Rally Starter vs SocialToaster

Rally Starter is a web platform for nonprofits and organizers to launch advocacy campaigns, mobilize supporters and track progress. Campaigns can ask people to sign petitions, email or call decision-makers, join boycotts, take social media or other online actions, or make pledges. Rallybot, an AI assistant, can help with campaign strategy, writing and contacting Congress. The free Starter Rally plan includes campaign messaging, decision-maker targeting, a U.S. Congressional database, donation page links, unlimited supporter update emails and a campaign hosted on Rallystarter.com. Pro Rally costs $49 a month and adds campaign embeds with customizable branding, supporter-list CSV downloads, Mailchimp and Google Tag Manager integrations, and priority support. Enterprise Rally costs $345 a month and adds custom CRM integrations, dedicated marketing support, a strategy session, paid media management, onboarding and training. Pro includes a seven-day free trial, and the FAQ says canceling during the trial avoids a charge. The FAQ says there is no limit to supporter actions on a Rally. The privacy policy says supporter names and email addresses are shared with organizers and describes possible third-party sale or licensing of personal data, with an email opt-out available.

SocialToaster helps organizations deliver content to employees, supporters, customers, alumni, and other advocates for sharing through their personal social networks. SocialToaster Basic distributes content through email, SMS, Slack, and Microsoft Teams, and automatically curates organizational content for advocates to share. Its analytics track clicks, shares, engagement, and user activity. The social-selling program gives sales teams an approved content library and real-time performance reporting. Enterprise adds gamification, leaderboards, incentives, managed sweepstakes and contests, and custom or third-party integrations. Listed integrations include Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. The help center documents API version 1.0 endpoints, with retrieved data refreshing every four hours. SocialToaster says internet-transmitted data is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. The 30-day trial allows up to 500 notifications per month; there is no free plan. Starter costs $30/month and includes 100 contacts, 5 users, 1 admin, and online support. SocialToaster was founded in 2009 and is headquartered in Towson, Maryland.