Rank Tracker vs Serpfox
Rank Tracker
link-assistant.comSerpfox
serpfox.comSide by side
| Figure | Rank Tracker | Serpfox |
|---|---|---|
| Price from | $14.92/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | — | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 10 |
| Spec score · Rank Tracking Software | 8.9 (#6) | 7.9 (#28) |
| API | The maker publishes a Backlinks API v1.0 using API-key authentication with JSON or XML output for backlink data retrieval. | The dashboard's data is available as JSON through an API. |
| Founded | 2005 | 2010 |
| Headquarters | Nicosia, Cyprus | New Zealand |
| Privacy | The privacy policy says the company does not sell personal data and uses measures intended to protect it from accidental loss or theft. | Serpfox says it does not sell, trade, or rent users' personal identification information to others. |
| Support | The company says users can contact support by email and that its support team will respond as soon as possible. | Support is provided in English by email. |
Plans
Rank Tracker
- FreeFree
- Rank Tracker FreeFree
- Professional$179 a year
- Rank Tracker Professional$179 a year
- Enterprise$419 a year
- Rank Tracker Enterprise$419 a year
Serpfox
- FreeFree
- Starter 100$12 a month
- Starter 300$30 a month
- Starter 500$40 a month
- Pro 1000$60 a month
- Pro 2500$120 a month
- Agency 5000$180 a month
- Agency 10000$350 a month
- Agency 15000$500 a month
- Agency 20000$650 a month
In their own words
Rank Tracker
Rank Tracker monitors keyword positions, supports keyword research and analyzes competitors. It tracks desktop and mobile rankings and local results across more than 597 search engines, saving the top 30 results for each ranking check. Its research tools include Google Ads Keyword Planner, autocomplete suggestions, related searches, keyword gap analysis and YouTube autocomplete. Supported search engines include Google, Bing, Yahoo, Naver, Baidu, Yandex and YouTube; updates are daily and location tracking is global. The software connects to Google Analytics 4 and Google Search Console, and supports Dropbox for sharing reports. The free edition allows one competitor per project, saved projects and scheduled SEO tasks. Professional costs $179 a year and allows five competitors per project; printed reports have watermarks. Enterprise costs $419 a year and allows 40 competitors, with options to save, email and schedule reports and export CSV, SQL and HTML. Rank Tracker runs on Linux, macOS and Windows. Its maker, Link-Assistant, was founded in 2005 and is headquartered in Nicosia, Cyprus.
Serpfox
Serpfox tracks search rankings and brand visibility in AI assistants. It monitors Google, Bing and Yandex by location, with desktop and mobile rankings tracked separately. For AI visibility, it checks prompts with ChatGPT, Claude, Perplexity and Gemini, recording brand mentions, site citations and named competitors. Users can compare AI share of voice against up to 10 competitors and track brands over time. Scheduled PDF and CSV reports can be emailed to users or clients; email alerts can flag keywords entering the top 10, dropping out or crossing a chosen threshold. Agency tools include client logins limited to their keywords, read-only ranking links and white labeling with custom logos, colors and domains. Dashboard data is available as JSON through an API. Plans range from a free account with 10 keywords and 3 AI prompts to options listed through 80,000 keywords; customers needing more are directed to support. Serpfox is available on the web and through an API, and support is provided in English by email. Its free account has weekly checks and requires no credit card.