REACH vs Spark
REACH
reach-influencers.comSpark
spark.chargezen.comSide by side
| Figure | REACH | Spark |
|---|---|---|
| Price from | $25/mo | $199/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 6 |
| Spec score · Influencer Marketing Platforms | 8.7 (#12) | 9.0 (#5) |
| Audience | The about page describes REACH as a mobile and desktop influencer marketing platform geared toward micro-influencers and businesses of any size. | Spark describes itself as a product for online brands and growth teams running affiliate and influencer programs. |
| Campaign management | Yes | Teams can run affiliate, influencer, and ambassador programs with shared briefs, approvals, deliverables, deadlines, and relationship tracking. |
| Creator discovery | Yes | The product searches more than 38 million indexed creator profiles and uses audience fit, engagement quality, historical performance, and AI scoring to qualify partners. |
| Discovery | The campaign management page directs users to find creators through TikTok, Instagram, referrals, or their own network, then bring them into REACH. | Creator matching uses fit, quality, audience, and risk signals, and includes lookalike discovery and audience overlap signals. |
| Free plan | Yes | No |
| Integrations | The privacy policy identifies Google, Facebook, and Twitter as third-party social media services users can use to log in or create an account. | Official integration pages list native Shopify, Shopify Plus, Stripe, and Shopify Payments connections plus Klaviyo, Mailchimp, Omnisend, Gorgias, Zendesk, PayPal, Google Analytics, Segment, Zapier, Make, and webhooks. |
| Support | The about page invites users to send questions or platform issues through a feedback form. | The help center provides Spark setup guides, API references, product demos, service commitments, and email support at [email protected]. |
Plans
Spark
- Self-serve Spark$2,388 a year
- Spark Enterprise$499 a month
- Self-serve Spark$199 a month
- Spark trial offer$199 a month
- Spark platform$2,500 a year
- Optional managed services$4,990 a year
In their own words
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.