REACH vs Swavy
REACH
reach-influencers.comSwavy
swavy.comSide by side
| Figure | REACH | Swavy |
|---|---|---|
| Price from | $25/mo | $30/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 2 | 4 |
| Spec score · Influencer Marketing Platforms | 8.7 (#12) | 8.4 (#27) |
| Campaign management | Yes | Yes |
| Creator discovery | Yes | Its discovery agent searches more than 200 million Instagram, TikTok and YouTube profiles and ranks matches by compatibility. |
| Creator payments | Yes | Yes |
| Free plan | Yes | No |
| Integrations | The privacy policy identifies Google, Facebook, and Twitter as third-party social media services users can use to log in or create an account. | Official platform pages list Gmail, Shopify, WooCommerce and Salla integrations, while the homepage also names HubSpot, Salesforce and Google Analytics. |
| Performance analytics | Yes | Yes |
Plans
Swavy
- Starter$30 a month
- Pro$150 a month
- Business$500 a month
- EnterprisePriced on request
In their own words
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.