REACH vs Traackr
REACH
reach-influencers.com
Traackr
traackr.comSide by side
| Figure | REACH | Traackr |
|---|---|---|
| Price from | $25/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| Plans published | 2 | 1 |
| Spec score · Influencer Marketing Platforms | 8.7 (#12) | 7.8 (#80) |
| Campaign management | Yes | Yes |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Founded | 2018 | Traackr's about page says its CEO and co-founder Pierre-Loïc Assayag founded the company in 2008. |
| Free plan | Yes | No |
| Payments | REACH offers built-in creator payments, and its pricing page says a service fee is added to influencer payments. | Traackr says it can automate creator payment workflows and send payments globally in local currencies from within the platform. |
| Performance analytics | Yes | Yes |
| Product | REACH connects businesses and influencers to run influencer marketing campaigns. | Traackr describes itself as an AI creator marketing platform for brands. |
Plans
In their own words
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.