REACH vs Wednesday
REACH
reach-influencers.comWednesday
wednesday.appSide by side
| Figure | REACH | Wednesday |
|---|---|---|
| Price from | $25/mo | $79/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| Plans published | 2 | 3 |
| Spec score · Influencer Marketing Platforms | 8.7 (#12) | 8.4 (#29) |
| Audience | The about page describes REACH as a mobile and desktop influencer marketing platform geared toward micro-influencers and businesses of any size. | The company says Wednesday was designed for small businesses and startups seeking accessible influencer and affiliate marketing tools. |
| Campaign management | Yes | Yes |
| Creator discovery | Yes | Wednesday says its search covers more than 3 million creators and offers filters including keywords, brand associations, handles, and social performance metrics. |
| Free plan | Yes | Yes |
| Integrations | The privacy policy identifies Google, Facebook, and Twitter as third-party social media services users can use to log in or create an account. | The Inbox page describes integrations with ChatGPT, Gmail, and Outlook; the Outreach plan also lists Gmail, Outlook, and Jace AI integrations. |
| Performance analytics | Yes | Yes |
| Product | REACH connects businesses and influencers to run influencer marketing campaigns. | Wednesday is influencer marketing software designed for startups, small businesses, solopreneurs, small agencies, and nonprofits. |
| Trial | The campaign management page offers a free trial and states the price is $25/month after the trial, with no contracts and cancellation anytime. | The pricing page offers a seven-day trial of Pro features for $1, followed by $79 per month, and says it emails users 24 hours before billing. |
Plans
In their own words
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.