Refersion vs UpPromote

Refersion is an affiliate tracking and management platform for direct-to-consumer ecommerce brands running affiliate, influencer, or ambassador programs. It helps brands discover partners, track referrals, set commissions, and arrange payouts. Partner discovery uses product categories and a description of the brand’s ideal customer to surface potential affiliates. Refersion promotes first-party tracking without cookies or redirects. Commissions can be based on sales percentage or subscriptions; Growth includes advanced commission options. The platform describes automated affiliate payments and automatic generation of required US tax forms for eligible affiliates. A free Marketplace Listing lets affiliates view and apply to offers, but tracking, commission management, and payouts require a paid plan. Launch costs $39 a month plus 3% of affiliate-driven sales; Growth costs $199 a month plus 2%. Growth includes API access and chat support. Listed integrations include Shopify, BigCommerce, WooCommerce, Magento, Chargebee, Stripe, Klaviyo, Mailchimp, and Zapier.

UpPromote is an affiliate marketing platform built for Shopify merchants, including Shopify Plus stores. It tracks referrals through links, coupons, connected customers, and connected products, and supports scheduled affiliate payouts through PayPal or store credit. Fraud detection is included to identify spam signups and suspected referrals. The Free plan costs nothing and supports one affiliate program, one coupon per affiliate, and $3,000 in referral review per month. Growth costs $29.99 a month plus 2% of successful referral sales. Professional is $89.99 a month plus 1.5%, and Enterprise is $199.99 a month plus 1%. Professional and Enterprise list unlimited programs and coupons per affiliate. Integrations include PayPal, Wise, email marketing and subscription apps, Shopify customer accounts, API, and postback URLs. Enterprise includes API and webhook customization and unlimited staff accounts; Professional lists a four-staff maximum. Creator Discovery is an optional add-on starting at $39 a month and searches creators across Instagram, TikTok, and YouTube. The site advertises 24/7 support and lists the company's headquarters in Hanoi, Vietnam.