REI BlackBook vs UplevelRE
REI BlackBook
reiblackbook.comUplevelRE
uplevelre.comSide by side
| Figure | REI BlackBook | UplevelRE |
|---|---|---|
| Price from | $149/mo | $1.81/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 3 | 13 |
| Spec score · Real Estate CRM Software | 8.6 (#27) | 8.8 (#11) |
| Automated follow-up | Yes | Yes |
| Automations | REI BlackBook workflows support follow-up using email and ringless voicemail. | Visual workflows can respond to new leads, wait, branch based on replies, and continue nurturing leads. |
| CRM | The CRM manages contacts and lead history, with tagging, segmentation, custom fields, and contact tabs. | Its CRM includes contacts, deals, pipelines, smart lists, and client records that bring together communications, listing views, and tasks. |
| Email marketing | Yes | Yes |
| Free plan | No | No |
| Integrations | The maker documents Zapier integration for connecting third-party lead sources and mapping contacts into REI BlackBook; it recommends direct integration when an outside app supports webhooks. | The homepage lists Gmail sync, Google Calendar, Google Drive files, MLS feeds, and phone numbers as tools Uplevel connects with. |
| Intended users | The maker describes the product for wholesalers, rehabbers, landlords, BRRRR operators, and creative finance investors. | The site presents UplevelRE for solo agents, teams, and brokerages. |
| Lead import | Yes | Yes |
| Lead routing | Yes | Yes |
| Purpose | REI BlackBook is an all-in-one operating platform for real estate investors to generate leads, automate follow-up, run deals, and manage their business. | UplevelRE describes itself as an AI-first real estate platform that combines CRM, email, phone, marketing, and website tools. |
| Support | All plans include live support by chat and email, weekday daily office hours, REI Academy, and guided migration; Executive includes white-glove migration and a dedicated success manager. | The pricing page includes free email support with the platform subscription. |
| Website included | Yes | Yes |
Plans
REI BlackBook
- Solo Operator$149 a month
- Team Operator$299 a month
- Executive Power Suite$799 a month
UplevelRE
- Platform$49 a month
- Marketing Suite$39 a month
- Calls & 1:1 texting$19 a month
- MLS & IDX$29 a month
- Teammates$29 a month
- Early AccessFree
- Calls & 1:1 texting$14.25 a month
- MLS & IDX$21.75 a year
- Teammates$21.75 a year
- Marketing Suite$351 a year
In their own words
REI BlackBook
REI BlackBook has no write-up on Specifiction yet; its figures are above.
UplevelRE
UplevelRE combines real-estate CRM, email, phone, marketing, and website tools in a web platform. Its CRM organizes contacts, deals, pipelines, smart lists, and client records containing communications, listing views, and tasks. A unified inbox combines email, texts, and call history in client threads, with two-way Gmail sync. Ask Jan uses workspace context to answer questions and draft messages; messages require user approval before they are sent. Visual workflows can react to new leads, pause, branch according to replies, and continue follow-up. Marketing tools include agent and listing websites, automated listing alerts, bulk SMS, and email campaigns and drips. UplevelRE lists Gmail, Google Calendar, Google Drive files, MLS feeds, and phone numbers among its connected tools. MLS data sync requires membership verification for each market, and MLS & IDX is an optional paid add-on. The platform subscription includes free email support. Extra call minutes, texts, and emails beyond included allowances can incur usage charges, though there is no per-contact or per-lead fee. A 14-day trial is available; the pricing note lists a starting rate of $36.75/mo (annual).