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SPECIFICTION
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Repro vs Reteno

Repro

repro.io

Reteno

reteno.com

Side by side

FigureReproReteno
Price from—$30/mo
Free plan—Yes
Free trial——
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
API—Yes
Plans published13
Spec score · Mobile Marketing Automation Software7.0 (#24)7.9 (#9)
ChannelsCustomers can choose app, web, email and LINE channels individually and add channels as needed.The platform supports mobile push, email, in-app messages, App Inbox, web push, SMS, and messengers.
IntegrationsRepro MA says it supports connections to major CDP and DWH systems and core business data.Reteno documentation describes data integrations with Google Sheets, BigQuery, and HTTP request sources.
PersonalizationRepro says customers can start personalizing from web and app data without a CDP or DWH, and can also connect existing CDP and DWH systems.Its feature page describes AI-based recommendations that predict individual needs and personalize content across channels.
SecurityRepro’s corporate site displays ISO 27001 and PrivacyMark certifications and publishes an information security policy.Reteno's DPA describes HTTPS encryption, encryption at rest, access controls, and security incident logging and response.
SupportRepro says customer success staff support initial setup and provide campaign advice, operating know-how and ongoing assistance.The Startup plan includes email and chat support, while Growth includes a dedicated Customer Success manager.

Plans

Repro

  • Repro (custom quote)Priced on request

Repro pricing →

Reteno

  • StartupFree
  • Growth$30 a month
  • EnterprisePriced on request

Reteno pricing →

In their own words

Repro

Repro has no write-up on Specifiction yet; its figures are above.

Visit repro.io

Reteno

Reteno is an AI messaging platform designed for mobile app retention, using user events to trigger campaigns. It supports mobile push, email, in-app messages, App Inbox, web push, SMS and messengers, with automated workflows and customer journeys. Teams can build unlimited segments from contact data and complex conditions. Reteno describes AI recommendations that predict individual needs and personalize content across channels; its AI agents can manage contacts, segments, events, workflows and reports through Slack, Claude Cowork or OpenAI Codex. Data integrations include Google Sheets, BigQuery and HTTP request sources, and SDKs are listed for iOS, Android, React Native, Flutter, Unity, Cordova and Ionic. The free Startup plan costs nothing and includes unlimited mobile pushes, 1,000 sends in each channel per month and 20,000 workflow launches monthly. Growth costs $30 a month for up to 10,000 user profiles. Reteno says it is designed for mobile applications and recommends Yespo CDP for businesses without an app.

Visit reteno.com