SearchPilot vs SEOTesting
SearchPilot
searchpilot.comSEOTesting
seotesting.comSide by side
| Figure | SearchPilot | SEOTesting |
|---|---|---|
| Price from | $3,125/mo | $50/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · SEO Testing Software | 7.6 (#11) | 7.8 (#9) |
| Founded | 2015 | 2017 |
| Headquarters | London, UK | Bude, Cornwall, United Kingdom |
| Integrations | The pricing page lists Google Analytics, Google Merchant Center, and Google Search Console integrations; advanced plans add Adobe Analytics and custom data warehouses. | The product connects with Google Search Console and optionally Google Analytics 4 and Bing Webmaster Tools, and offers a Looker Studio connector. |
| Purpose | SearchPilot provides GEO and SEO A/B testing to help teams identify which website changes improve organic search performance. | SEOTesting measures the impact of SEO changes using a site's Search Console data and, when connected, Google Analytics data. |
| Support | Standard customer support includes onboarding, training, user guides, and email support; optional service levels include a dedicated consultant and Slack channel. | The company says its three-person team handles customer support, and paid plans include onboarding, training, or customer success depending on tier. |
Plans
SearchPilot
- Core$37,500 a year
- CommercePriced on request
- EnterprisePriced on request
SEOTesting
- Single Site$50 a month
- Medium$125 a month
- Large$375 a month
- EnterprisePriced on request
In their own words
SearchPilot
SearchPilot has no write-up on Specifiction yet; its figures are above.
SEOTesting
SEOTesting measures the impact of SEO changes using Google Search Console data, with Google Analytics data available when connected. Its tests include time-based experiments, comparisons between test and control groups, and LLM tests; they can cover individual pages, groups of pages, or URL switches, and track organic traffic and ranking impact. Reports address click-through-rate opportunities, content insights, Search Console data, keyword cannibalization, and monthly SEO summaries. The platform also identifies pages receiving clicks from AI search and offers tools to find prompt patterns and measure AI-driven visits. Website monitoring can alert teams to XML sitemap and robots.txt changes. Connections include Google Search Console, optional Google Analytics 4 and Bing Webmaster Tools, and a Looker Studio connector. An API, MCP server, and Chrome extension provide additional ways to use its data and checks. The 14-day free trial includes full functionality for up to 30 sites and requires no credit card. Paid plans start at $50 a month for Single Site.