Semrush vs SEOTesting
Semrush
semrush.comSEOTesting
seotesting.comSide by side
| Figure | Semrush | SEOTesting |
|---|---|---|
| Price from | $10/mo | $50/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 13 | 4 |
| Spec score · SEO tools | 9.1 (#10) | 8.1 (#76) |
| Spec score · SEO Testing Software | 8.6 (#1) | 7.8 (#9) |
| Founded | 2008 | 2017 |
| Free plan | Yes | No |
| Headquarters | Boston, Massachusetts, United States | Bude, Cornwall, United Kingdom |
| Integrations | Report plans integrate with Google Analytics, Google Search Console, and third-party services. | The product connects with Google Search Console and optionally Google Analytics 4 and Bing Webmaster Tools, and offers a Looker Studio connector. |
Plans
Semrush
- FreeFree
- FreeFree
- SEO$117.33 a month
- StarterPrice not published
- Pro+Price not published
- AdvancedPrice not published
- Base Report$10 a month
- Pro Report$20 a month
- Additional Users$45 a month
- Lead Generation$90 a month
SEOTesting
- Single Site$50 a month
- Medium$125 a month
- Large$375 a month
- EnterprisePriced on request
In their own words
SEOTesting
SEOTesting measures the impact of SEO changes using Google Search Console data, with Google Analytics data available when connected. Its tests include time-based experiments, comparisons between test and control groups, and LLM tests; they can cover individual pages, groups of pages, or URL switches, and track organic traffic and ranking impact. Reports address click-through-rate opportunities, content insights, Search Console data, keyword cannibalization, and monthly SEO summaries. The platform also identifies pages receiving clicks from AI search and offers tools to find prompt patterns and measure AI-driven visits. Website monitoring can alert teams to XML sitemap and robots.txt changes. Connections include Google Search Console, optional Google Analytics 4 and Bing Webmaster Tools, and a Looker Studio connector. An API, MCP server, and Chrome extension provide additional ways to use its data and checks. The 14-day free trial includes full functionality for up to 30 sites and requires no credit card. Paid plans start at $50 a month for Single Site.