| Price from | $10/mo | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| API | Yes | — |
| Plans published | 13 | 4 |
| Spec score · SEO tools | 9.1 (#10) | 9.1 (#12) |
| Spec score · SEO Analytics Software | 8.5 (#6) | 8.5 (#7) |
| Spec score · AI SEO Software | 8.4 (#7) | 8.4 (#8) |
| Spec score · Search Engine Optimization Software | 8.5 (#7) | 8.4 (#9) |
| Spec score · Website Optimization Tools | 8.4 (#12) | 8.5 (#11) |
| API access | Yes | No |
| Backlink analysis | Yes | No |
| Competitor research | Yes | No |
| Founded | 2008 | 2017 |
| Free plan | Yes | No |
| Headquarters | Boston, Massachusetts, United States | Biddenden, Kent, United Kingdom |
| Integrations | Report plans integrate with Google Analytics, Google Search Console, and third-party services. | Officially listed integrations include Google Analytics, Google Search Console, Google Sheets and Data Studio. |
| Keyword research | Yes | Yes |
| Site audit | Yes | Yes |
