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SPECIFICTION
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Semrush vs SiteGuru

Semrush

semrush.com

SiteGuru

siteguru.co

Side by side

FigureSemrushSiteGuru
Price from$10/mo$49/mo
Free planYes—
Free trial—Yes
Open source——
Web—Yes
APIYes—
Plans published133
Spec score · SEO tools9.1 (#10)8.4 (#38)
Spec score · SEO Analytics Software8.5 (#6)7.8 (#21)
Backlink analysisYesYes
Free planYesYes
HeadquartersBoston, Massachusetts, United StatesKatwijk, The Netherlands
IntegrationsReport plans integrate with Google Analytics, Google Search Console, and third-party services.The pricing comparison lists integrations including MCP for Claude and ChatGPT, Google Search Console, Google Analytics, Google Page Inspect, Slack, and webhooks.
Rank trackingYesYes

Plans

Semrush

  • FreeFree
  • FreeFree
  • SEO$117.33 a month
  • StarterPrice not published
  • Pro+Price not published
  • AdvancedPrice not published
  • Base Report$10 a month
  • Pro Report$20 a month
  • Additional Users$45 a month
  • Lead Generation$90 a month

Semrush pricing →

SiteGuru

  • Small$49 a month
  • Medium$99 a month
  • Large$199 a month

SiteGuru pricing →

In their own words

Semrush

Semrush has no write-up on Specifiction yet; its figures are above.

Visit semrush.com

SiteGuru

SiteGuru is web-based SEO software that checks websites for issues and opportunities, then organizes work into an SEO to-do list. Technical audits cover indexation, sitemaps, canonical URLs, structured data, page speed, hreflang tags, and robots.txt. It also reviews titles, meta descriptions, headings, internal links, and content issues, with AI help for titles and descriptions. Google Search Console data surfaces rankings, competing pages, and keyword opportunities, with weekly insight reports. The product lists rank tracking, backlink analysis, and competitor analysis. Agencies and freelancers can use client access, colleague collaboration, white-label reports, client overviews, and automatic reports. Listed integrations include Google Search Console, Google Analytics, Google Page Inspect, Slack, webhooks, and MCP for Claude and ChatGPT. All plans allow unlimited users and client seats, with limits of 2,500 keywords, 10 search topics, and 5,000 pages per site. A 42-day trial is available; afterward, free features remain without automatic billing. Paid plans start at $49 a month.

Visit siteguru.co