SendPulse vs TargetBay
SendPulse
sendpulse.comTargetBay
targetbay.comSide by side
| Figure | SendPulse | TargetBay |
|---|---|---|
| Price from | $9.60/mo | $3.33/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 10 | 10 |
| Spec score · Email marketing tools | 9.4 (#3) | 8.4 (#54) |
| Spec score · Email Marketing Software | 8.7 (#32) | 7.8 (#124) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2015 | 2016 |
| Free plan | Yes | Yes |
| Integrations | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. | The integrations page lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and partners including Alia, Bolt, and Canva. |
| Audience segmentation | Yes | Yes |
Plans
SendPulse
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- EnterprisePrice not published
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
TargetBay
- BayReviews Starter (annual)$40 a year
- BayReviews Starter$49 a month
- BayReviews Growth (annual)$82 a year
- BayReviews Growth$89 a month
- BayReviews Plus (annual)$164 a year
- BayReviews Plus$199 a month
- BayReviews Premium (annual)$249 a year
- BayReviews Premium$299 a month
- BayReviews Enterprise (annual)$499 a year
- BayReviews EnterprisePriced on request
In their own words
SendPulse
SendPulse is an email marketing service for managing subscriber audiences and running email campaigns. It includes email automation, audience segmentation, and A/B testing, but does not offer landing pages. SendPulse is available on the web, iOS, and Android. Its free plan supports up to 500 subscribers and 15,000 emails per month, with three sender email addresses, 250 MB of image storage, five automated flows, and one event. The Standard plan is $9.60 a month when billed annually, with unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of image storage, three A/B test groups, and ten saved segments. Pro is $11.52 a month billed annually, with 300 sender addresses, 2 GB storage, four test groups, and 50 saved segments at the same subscriber limit. Standard pay as you go costs $48 a month for 10,000 emails, valid for a year. Enterprise has no listed price and specifies at least 2,500 contacts, along with unlimited sender addresses, users, and saved segments.
TargetBay
TargetBay is an eCommerce marketing suite combining email and SMS marketing, reviews, and customer loyalty tools. BayEngage supports campaigns with segmentation, AI-driven personalization, workflow automation, and deliverability features. Its AI Email Agent can create campaign copy, layout, and HTML in one step. BayReviews provides review management, moderation, insights, user-generated content, and syndication to TikTok Shop, Google, and Walmart.com. BayRewards supports loyalty and referral programs with points, earning and redemption rules, VIP tiers, and analytics. Listed integrations include Shopify, WooCommerce, BigCommerce, and Adobe Commerce; BayReviews also lists Magento, Shift4Shop, Volusion, and Ecwid as supported platforms. TargetBay is available on the web and through an API, with email automation, audience segmentation, and A/B testing. It launched in 2016. A free plan and 14-day trial are listed. BayReviews pricing includes monthly and annual options: Starter monthly is $49 a month and caps orders at 200; Growth monthly is $89 a month and caps orders at 1,000. Enterprise lists no price.