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SPECIFICTION
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SEOTesting vs Sitebulb

SEOTesting

seotesting.com

Sitebulb

sitebulb.com

Side by side

FigureSEOTestingSitebulb
Price from$50/mo—
Free plan——
Free trialYesYes
Open source——
WebYesYes
Windows—Yes
macOS—Yes
APIYes—
Plans published44
Spec score · SEO tools8.1 (#76)9.1 (#12)
Founded20172017
Free planNoNo
HeadquartersBude, Cornwall, United KingdomBiddenden, Kent, United Kingdom
IntegrationsThe product connects with Google Search Console and optionally Google Analytics 4 and Bing Webmaster Tools, and offers a Looker Studio connector.Officially listed integrations include Google Analytics, Google Search Console, Google Sheets and Data Studio.

Plans

SEOTesting

  • Single Site$50 a month
  • Medium$125 a month
  • Large$375 a month
  • EnterprisePriced on request

SEOTesting pricing →

Sitebulb

  • Lite$18 a month
  • Pro$42 a month
  • Sitebulb CloudPrice not published
  • Cloud£95 a month

Sitebulb pricing →

In their own words

SEOTesting

SEOTesting measures the impact of SEO changes using Google Search Console data, with Google Analytics data available when connected. Its tests include time-based experiments, comparisons between test and control groups, and LLM tests; they can cover individual pages, groups of pages, or URL switches, and track organic traffic and ranking impact. Reports address click-through-rate opportunities, content insights, Search Console data, keyword cannibalization, and monthly SEO summaries. The platform also identifies pages receiving clicks from AI search and offers tools to find prompt patterns and measure AI-driven visits. Website monitoring can alert teams to XML sitemap and robots.txt changes. Connections include Google Search Console, optional Google Analytics 4 and Bing Webmaster Tools, and a Looker Studio connector. An API, MCP server, and Chrome extension provide additional ways to use its data and checks. The 14-day free trial includes full functionality for up to 30 sites and requires no credit card. Paid plans start at $50 a month for Single Site.

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Sitebulb

Sitebulb has no write-up on Specifiction yet; its figures are above.

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