Shift4Shop vs WooCommerce
Shift4Shop
shift4shop.com
WooCommerce
woocommerce.comSide by side
| Figure | Shift4Shop | WooCommerce |
|---|---|---|
| Price from | $29/mo | $2.42/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 4 |
| Spec score · Ecommerce platforms | 9.0 (#24) | 9.5 (#1) |
| Spec score · Shopping Cart Software | 8.6 (#6) | 8.6 (#8) |
| Spec score · Small Business eCommerce Software | 8.7 (#8) | 8.7 (#10) |
| Spec score · No-Code E-Commerce Platforms | 8.6 (#12) | 8.7 (#11) |
| Abandoned cart recovery | Yes | Yes |
| App marketplace | Yes | Yes |
| Company profile | LinkedIn lists Shift4Shop as a privately held Tamarac, Florida technology company with 51–200 employees. | Gartner lists WooCommerce as founded in 2005, headquartered in San Francisco, with 201–500 employees and Automattic as parent company. |
| Digital products | Yes | Yes |
| Documentation depth | Shift4Shop's developer material includes detailed REST guidance, setup instructions, reference documentation, and private developer forums. | WooCommerce publishes a code reference covering internal classes, API objects and functions, alongside merchant and developer documentation. |
| Founded | Shift4Shop's own materials say the eCommerce business was founded in 1997. | 2005 |
| Free plan | No | Yes |
| Headquarters | Center Valley, Pennsylvania, United States | San Francisco, California, USA |
| Hosting model | Shift4Shop is fully hosted and maintained, so merchants do not install or update the core software themselves. | self-hosted |
| Marketing | Built-in marketing includes SEO tools, blogging, landing pages, coupons, newsletters, abandoned-cart recovery, loyalty points, and affiliate features. | WooCommerce promotes coupons, email marketing, upsells, cross-sells, Google Shopping, Facebook promotion and Mailchimp integration. |
| Payments | Stores can connect to more than 200 payment processors and support wallets and methods such as Apple Pay, Google Pay, ACH, eChecks, and Bitcoin. | The platform supports cards, bank transfers, checks, cash on delivery and gateways including WooPayments, Stripe, PayPal, Square and Amazon Pay. |
| Rating on Capterra | 4.1 out of 5 from 129 reviews | 4.5 out of 5 from 1,054 reviews. |
| Rating on G2 | 3.9 out of 5 from 39 reviews | 4.4 out of 5 from 1,283 reviews. |
| Rating on Gartner Peer Insights | 4.0 out of 5 from 2 reviews | 4.1 out of 5 from 16 ratings. |
Plans
Shift4Shop
- End-to-End eCommerce$41 a month
- End-to-End EcommerceFree
- Basic Store$29 a month
- Plus Store$79 a month
- Pro Store$229 a month
WooCommerce
- WooCommerce coreFree
- WooCommerce mobile appFree
- Typical hosting$25 a month
- Extensions$29 a year
In their own words
Shift4Shop
Shift4Shop has no write-up on Specifiction yet; its figures are above.
WooCommerce
WooCommerce is free, self-hosted software for running an online store with omnichannel sales channels. Its core plan costs nothing, billed free with no monthly subscription. The plan lists unlimited products, unlimited orders, and unlimited APIs, allowing catalog and order volume without those stated caps. WooCommerce supports digital products as well as general online-store sales, includes abandoned-cart recovery, and provides an app marketplace. The listed transaction fee is payment-only. Because the hosting model is self-hosted, the store runs on hosting managed by the user rather than a hosted WooCommerce environment. WooCommerce is made by WooCommerce, founded in 2005 and headquartered in San Francisco, California, USA. The combination of omnichannel selling, digital-product support, recovery tools, and extensible apps gives store operators a broad core setup without a subscription charge. Hosting management remains part of choosing this model.