Simpliers vs Strutta

Simpliers brings together social media giveaway tools, Instagram DM automations, forms, and free online tools. Its giveaway picker supports Instagram, X (Twitter), TikTok, and YouTube, and gathers comments, likes, retweets, and replies into entries. Organizers can filter entries by mentions, phrases, unique users, and profile requirements, then select a random winner. They can share results, show participant lists, create a validity certificate, and download lists as XLS files. An AI feature can analyze an Instagram caption and fill in giveaway rules. Simpliers CHAT automates replies to comments, story replies, mentions, and incoming DMs on Instagram. It uses Meta-approved APIs and requires an Instagram Business or Creator account; personal accounts are not eligible. The CHAT API can list, publish, and unpublish automations, with requests made from a server. The free plan allows 200 entries per giveaway and one use per post. Paid plans start at $9.99/mo (annual).

Strutta is a social promotions platform for building and managing contests, sweepstakes and other campaigns that aim to generate leads and engagement. Campaign formats include photo, video, audio and text contests, quizzes, polls, coupons, landing pages and signup forms. They can run on the web, Instagram, Facebook or in an iFrame. Contest tools include moderation, judging interfaces, voter-data export and support for multiple media types; sweepstakes can use random draws, instant wins, code validation or refer-a-friend incentives. Teams can customize promotions with CSS or drag-and-drop tools, then use social sharing, promotion tracking and Google Analytics. A documented developer API uses JSON or XML for experiences such as contests, UGC galleries and voting. Standard costs $240 a month billed annually, and Pro costs $400 a month billed annually. A 7-day trial is available, but there is no free plan. Enterprise pricing is by quote and requires a setup fee and 12-month commitment.