Smaply vs Userfeel
Smaply
smaply.com
Userfeel
userfeel.comSide by side
| Figure | Smaply | Userfeel |
|---|---|---|
| Price from | $38/mo | $250/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 4 | 5 |
| Spec score · User Experience Software | 7.8 (#18) | 8.9 (#6) |
| Headquarters | Innsbruck, Austria | London, England, United Kingdom |
| Intended users | Smaply describes its audience as organizations and teams doing service design, customer experience work, research, and journey management. | Userfeel describes its service as continuous user research for product teams, agencies, and ecommerce brands. |
| Support | Free and Repository plans include self-service helpdesk support; Framework includes helpdesk and email support with a stated 24-hour response time. | Userfeel says its development and support are provided by Netstudio EE, whose employees have access to Userfeel servers and data for those purposes. |
Plans
Userfeel
- FreeFree
- Solo$3,000 a year
- Team$5,500 a year
- Enterprise$15,000 a year
- CustomPriced on request
In their own words
Smaply
Smaply is a web platform that brings customer research, journey maps, and metrics together to help teams prioritize customer-experience improvements. Journey maps support eleven lane types, drag-and-drop stages and cards, emotion charts, live data, images, embeds, and planning cards. Maps have autosave, version history, bulk updates, and live links that display the latest version. Smaply AI can draft maps from descriptions and extract quotes, sentiment, and themes from research transcripts; the Governance plan includes Research Hub. Teams can comment on map cards and use admin, editor, and viewer roles, although viewer access depends on the plan. Listed integrations and embeds include Qualtrics, Tableau, OneDrive, Google Docs, SharePoint, Google Sheets, Linear, Trello, Azure DevOps, Asana, and Jira. Smaply states it is ISO 27001:2022 certified, SOC 2 Type II audited, and GDPR and DSGVO compliant. The Free plan is limited to one personal workspace, 10 maps, 10 personas, three advanced cards per map, and no viewer seats. Paid plans start at $38 a month per editor, billed yearly; the Free plan begins with a 14-day full-featured trial.
Userfeel
Userfeel gives product teams and agencies tools for usability research, combining AI analysis with feedback from human testers. Researchers can run moderated or unmoderated tests, surveys, card sorts, and tree tests. They can recruit from a panel Userfeel says has over 1 million testers across more than 40 languages, or bring their own participants. Filters include country, language, age, gender, and role. Studies can cover desktop, mobile, tablet, and app contexts. AI tools provide session summaries, sentiment analysis, and recommendations tied to session evidence; voice transcription creates searchable, time-stamped transcripts. The free plan includes 3 credits per month and supports your own tester. Solo costs $3,000 a year; Team is $5,500 a year and Enterprise is $15,000 a year. Userfeel says data is stored in the European Union and reports compliance with ISO/IEC 27001:2022, SOC 2 Type 2, EU GDPR, UK GDPR, and the UK Data Protection Act 2018. Its support and development provider has access to servers and data for those purposes.