Snapchat Ads vs The Trade Desk
Snapchat Ads
forbusiness.snapchat.comThe Trade Desk
thetradedesk.comSide by side
| Figure | Snapchat Ads | The Trade Desk |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 0 |
| Spec score · Ad Tech Software | 7.1 (#9) | 6.8 (#10) |
| Spec score · Social Media Advertising Software | 7.2 (#26) | 6.9 (#33) |
| Founded | 2011 | The Trade Desk was co-founded in 2009. |
| Headquarters | Santa Monica, California, United States | The company lists Ventura, California as its headquarters. |
| Integrations | Snap Pixel setup options include Shopify and Google Tag Manager, and CAPI setup options include Shopify, Datahash, and Stape. | Its partner directory describes providers across inventory, measurement, and data, with options to filter by partner type and region. |
| Measurement | Snap Pixel helps advertisers measure website actions, optimize targeting, and build audiences for campaigns. | The platform measures marketing impact from awareness to conversion and offers a marketplace of measurement partners. |
| Privacy | Snap describes CAPI as a privacy-safe server-to-server integration for sending advertiser events to Snapchat. | The company says its privacy program is designed to align with evolving global privacy laws and industry expectations. |
Plans
In their own words
Snapchat Ads
Snapchat Ads has no write-up on Specifiction yet; its figures are above.
The Trade Desk
The Trade Desk is a demand-side platform for planning, executing and measuring data-driven programmatic advertising campaigns. Its self-serve experience lets advertisers use first- and third-party data and the platform's identity framework to identify and reach audiences. Campaigns can run across audio, connected TV, digital out-of-home, mobile, display, native and video. The company says its AI analyzes up to 15 million ad opportunities each second to help optimize campaigns in real time. Measurement spans marketing impact from awareness to conversion, with a marketplace of measurement partners. A partner directory lists data and inventory providers and can be filtered by partner type and region. The company says advertisers can select marketplace solutions and control campaign data and ad placement. It presents the platform for data-driven marketers and offers tailored solutions for advertisers, publishers and partners. Prospective customers are asked to contact the company to discuss access and suitable solutions; pricing is on request. The platform is available through web and API. The company says its security program protects the confidentiality, integrity and availability of its products and services, and that it undergoes independent third-party audits.