SocialToaster vs Yell Advocacy
SocialToaster
socialtoaster.comYell Advocacy
yellsocial.comSide by side
| Figure | SocialToaster | Yell Advocacy |
|---|---|---|
| Price from | $30/mo | $21/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 5 |
| Spec score · Social Media Advocacy Software | 8.0 (#13) | 8.4 (#7) |
| Content curation | SocialToaster Basic automatically curates an organization’s content so advocates can share it. | Program owners can organize approved company news, thought leadership, culture, recruiting, events, and customer stories by campaign and category. |
| Privacy controls | Users may request access to, review, and correct their personal information, and may opt out of marketing communications. | The privacy policy says users can disconnect networks, change preferences, and request access or deletion of their information. |
| Purpose | SocialToaster delivers organizations’ content to employees, supporters, customers, alumni, and other advocates so they can share it through their personal social networks. | Yell Advocacy gives employees a feed of approved brand content they can personalize and share, with participation and program activity visible in one workspace. |
| Security | SocialToaster says data transmitted over the internet is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. | Yell Social states that it uses managed identity, role-based access controls, encrypted transport, managed hosting, monitoring, and incident procedures. |
Plans
SocialToaster
- Starter$30 a month
- Plus$50 a month
- Pro$100 a month
- Bronze$450 a year
- Silver$1,000 a year
- Gold$1,500 a year
- PromoToaster$15,000, paid once
- PlatinumPriced on request
Yell Advocacy
- Essentials$21 a month
- Standard$35 a month
- Premium$70 a month
- Ultimate$140 a month
- EnterprisePriced on request
In their own words
SocialToaster
SocialToaster helps organizations deliver content to employees, supporters, customers, alumni, and other advocates for sharing through their personal social networks. SocialToaster Basic distributes content through email, SMS, Slack, and Microsoft Teams, and automatically curates organizational content for advocates to share. Its analytics track clicks, shares, engagement, and user activity. The social-selling program gives sales teams an approved content library and real-time performance reporting. Enterprise adds gamification, leaderboards, incentives, managed sweepstakes and contests, and custom or third-party integrations. Listed integrations include Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. The help center documents API version 1.0 endpoints, with retrieved data refreshing every four hours. SocialToaster says internet-transmitted data is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. The 30-day trial allows up to 500 notifications per month; there is no free plan. Starter costs $30/month and includes 100 contacts, 5 users, 1 admin, and online support. SocialToaster was founded in 2009 and is headquartered in Towson, Maryland.
Yell Advocacy
Yell Advocacy gives employees a workspace of approved brand content to personalize and share, while program owners can track participation and program activity. Owners can add company news, thought leadership, culture, recruiting material, events, and customer stories. Employees select a network, edit an approved caption, then share through that network’s own app; Advocacy does not post from personal profiles. Editable share kits and network-specific options support preparation for sharing. Pixel searches the approved library and recommends available content without creating unapproved campaigns. Reporting tracks confirmed shares, active advocates, content readiness, points, and activity; a leaderboard ranks advocates by confirmed activity and points and includes every team member. The product lists seven networks, with LinkedIn, X, and Facebook as examples. Live authorization and automatic publishing are not enabled, and third-party app sync is not connected in this release. It is an installable web app, not a native app-store download, and runs on Android, iOS, macOS, web, and Windows. The 14-day preview needs no card, but checkout is unavailable. Listed monthly package previews start at $21 a month; no free plan is offered.