Square Online vs Yiftee Merchant & Franchise Cards

Square Online has no write-up on Specifiction yet; its figures are above.

Yiftee Merchant & Franchise Cards lets merchants offer custom-branded digital eGift cards that work wherever Mastercard is accepted. Buyers can purchase cards online and send them by email or text for instant delivery. Recipients redeem in-store by tapping a phone at the register or providing the card number. Merchants do not need a POS integration, card reader, terminal, or other equipment if they accept Mastercard. Funds settle through the merchant’s regular credit card processing, with same-day payments stated on the product page. A dashboard lets merchants upload a logo, choose colors, write messages, and edit branding. It also provides real-time sales reports by location and time period, customer data, marketing tools, and multi-location management. The plan costs $29.95/mo and includes one location; each additional location costs $12/month. Yiftee describes the product as free to launch and offers a 10-day free trial. It is available on Android, iOS, and web, and is intended for individual merchants, restaurant groups, franchise networks, and retail chains. Yiftee was founded in 2012 and is headquartered in Menlo Park, California.