Tango vs Whale
Tango
tango.ai
Whale
usewhale.ioSide by side
| Figure | Tango | Whale |
|---|---|---|
| Price from | $1.25/mo | $249/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 10 | 4 |
| Spec score · SOP Software | 8.7 (#4) | 8.7 (#5) |
| Spec score · Standard Operating Procedure Software | 8.8 (#3) | 8.6 (#5) |
| Company headquarters | LinkedIn lists San Francisco, California as Tango’s headquarters. | LinkedIn lists headquarters in Ghent, Flemish Region, Belgium. |
| Company legal name | Crunchbase identifies the company as Tango Technology, Inc. | The official site identifies the maker as Whale BV, Belgian registration BE 0698.913.308. |
| Company size | LinkedIn places Tango in the 51–200 employee range. | LinkedIn lists Whale in the 11–50 employee range. |
| Documentation | The help center documents capture, editing, sharing, embedding, security, desktop networking and plan differences with step-by-step articles. | The Help Center lists 26 documenting articles, 17 sharing articles, 4 training articles, 20 managing articles and 9 product-update articles. |
| Integrations | Tango automates browser interfaces through Chrome or Edge without requiring API or MCP connections, and can span multiple web applications. | Listed integrations include Slack, Salesforce, HubSpot, Microsoft tools, Google Drive, OneDrive, BambooHR, ADP, Asana, monday.com, Zapier and Zoho. |
| MCP | Tango lists an MCP workspace feature as beta and documents an MCP server for connecting Enterprise workspaces to AI assistants. | Whale provides a remote MCP server usable with Claude, OpenAI, Gemini and other MCP clients; OAuth and Whale permissions govern access. |
| Notable news | Tango’s product updates list the launch of an AI CRM Admin for browser-based sales workflows on April 16, 2025. | A Business Wire release dated April 25, 2023 reported a €2.5 million round from existing investors Volta Ventures and Peak. |
| Product | Tango automatically captures processes and turns them into step-by-step walkthroughs and browser agents. | Whale is an AI-powered SOP and training platform for documenting procedures, organizing company knowledge, and training employees. |
| Rating on Chrome Web Store | 4.8 out of 5 from 346 ratings | 3.3 out of 5 from 3 ratings for Whale CoCreator |
| Rating on G2 | 4.8 out of 5 from 494 reviews | 4.8 out of 5 from 209 reviews |
| Rating on GetApp | 5.0 out of 5 from 1 review | 3.7 out of 5 from 6 reviews |
| Security | Tango says data is encrypted at rest and in transit and that it undergoes annual SOC 2 Type II audits and penetration tests. | Whale states that it is SOC 2 compliant, GDPR compliant, and HIPAA ready, with customer data encrypted at rest and in transit. |
| What it does | Tango records work in web or desktop applications and turns the actions into editable, screenshot-based step-by-step workflows. | Whale is an AI-powered platform for capturing, sharing and managing standard operating procedures and training. |
Plans
Tango
- FreeFree
- Pro (3+ users, annual)$15 a month
- Pro Team (3+ users, annual billing)$15 a year
- Pro (3+ users, monthly)$20 a month
- Pro Team (3+ users, monthly billing)$20 a month
- Pro (1–2 users, annual)$22 a month
- Pro Personal (1–2 users, annual billing)$22 a year
- Pro (1–2 users, monthly)$26 a month
- Pro Personal (1–2 users, monthly billing)$26 a month
- EnterprisePriced on request
In their own words
Tango
Tango captures work processes and turns them into step-by-step walkthroughs and browser agents. Its browser extension records steps on websites and browser applications without code or flow builders. Walkthroughs can be shared by link, embedded in a website or knowledge base, copied as HTML, or exported as PDF. Guide Me displays step-by-step instructions and highlights where to click. The browser agent interacts with SaaS applications through their front-end interfaces using a Chrome or Edge extension, without API connections or bespoke integrations; Tango names HubSpot and Salesforce as supported examples. The service is cloud-based and does not offer on-premises deployment. Tango says data is encrypted at rest and in transit, and that its AI providers may not retain or use customer data for model training or fine-tuning. Secure Blur and Live Blur help limit sensitive data collection, and editors can permanently redact details in images. A free plan includes five shared workflows and up to 10 users per workspace. Paid plans start at $15/user/mo (annual).
Whale
Whale is an AI-powered platform for documenting procedures, organizing company knowledge, and training employees. Its Step Recorder captures clicks, video, annotated screenshots, and written instructions. Alice can draft SOPs from prompts or imported Word files, PDFs, PowerPoints, and uploaded videos. Training Flows arrange playbooks, videos, and quizzes into sequences, with assignments by role or group and completion tracking. Employees can reach documented knowledge through a browser extension, mobile access, QR code sharing, or AI chat. Listed integrations include Google Drive, OneDrive, HubSpot, Salesforce, Slack, Gmail, Zapier, and BambooHR. Whale MCP works with Claude, OpenAI, Gemini, and other MCP-compatible tools, and Whale says it is included on every plan at no extra cost. Whale states that it is SOC 2 and GDPR compliant and HIPAA ready, with customer data encrypted at rest and in transit. The free plan includes 10 members, one creator, 20 Playbook items, and 20 AI credits. Scale costs $249 a month billed yearly.