TechTarget Priority Engine vs ZoomInfo
TechTarget Priority Engine
informatechtarget.comZoomInfo
zoominfo.comSide by side
| Figure | TechTarget Priority Engine | ZoomInfo |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 7 |
| Spec score · Demand Generation Software | 7.3 (#12) | 7.7 (#8) |
| Spec score · B2B Contact Data Providers | 7.6 (#57) | 8.6 (#18) |
| Spec score · Buyer Intent Software | 7.3 (#17) | 7.7 (#14) |
| Spec score · Company Databases | 7.2 (#28) | 7.7 (#17) |
| Headquarters | Boston, Massachusetts, United States | ZoomInfo lists its headquarters as Vancouver, Washington, USA. |
| Integrations | The sales product page names Salesforce, Outreach, and Salesloft integrations and workflows. | ZoomInfo says it integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, and offers 120+ integrations. |
| Intent data | Yes | Yes |
| Support | Intent Insights Services include 12 months of expert go-to-market guidance and dedicated support. | The company says support is available through its Help Center and by phone, and ZoomInfo University provides role-based courses and certifications. |
Plans
TechTarget Priority Engine
- Informa TechTarget Portal / Priority EnginePriced on request
ZoomInfo
- ZoomInfo LiteFree
- ABM EnterprisePriced on request
- ABM LitePriced on request
- Copilot AdvancedPriced on request
- Copilot EnterprisePriced on request
- Marketing DemandPriced on request
- ZoomInfo ProfessionalPriced on request
In their own words
TechTarget Priority Engine
TechTarget Priority Engine is a web-based intent-data product for technology sales and marketing teams. It shows which technologies and vendors prospects are researching, using signals from directly observed engagement with editorial content about technology buying decisions. The Portal is modular, serving strategy, demand generation, marketing and sales teams. Its buyer network is described as more than 58 million permissioned members across 220 media properties. Sales tools help identify active people at target accounts, provide account-journey details and add prospects to sales-engagement cadences. Teams can combine CRM data, third-party intent and Priority Engine intent in account lists that update as signals and scores change. Market Monitor reports purchase-intent trends across more than 240 B2B technology markets, refreshing every seven days, for qualifying subscribers. Integrations include Salesforce, Dynamics 365, HubSpot, Marketo, Pardot and Eloqua. IntentMail AI creates personalized sales emails. Pricing is available on request.
ZoomInfo
ZoomInfo describes itself as an AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. It supports prospecting, buyer intent, account insights, lead routing, CRM enrichment, and sales workflow automation. Its AI tools cover account research, meeting preparation, deal prioritization, and coordinated go-to-market plays. The company describes its data coverage as more than 500 million contacts and 100 million companies. ZoomInfo says it has more than 120 integrations, including native connections with Salesforce, HubSpot, and Microsoft Dynamics 365; its MCP server connects Claude, ChatGPT, and custom agents to ZoomInfo data. The platform is available through web, API, and an extension. ZoomInfo Lite is a permanent free plan at free. Its trial typically lasts 7 days, includes core platform features subject to usage limits, and requires no credit card, though terms vary. Prices for the other listed plans are not provided.