TotalAR vs WorldCAST

TotalAR helps organizations connect printed materials to augmented-reality content. Users scan a printed image or TAR code in the app to open associated videos, website URLs, contact details, 2D or 3D animation, or feedback and survey forms. Experiences can use image or marker tracking, TAR code scanning, or location-based AR. The platform reports how many customers viewed or interacted with campaign content and accepts YouTube video links. Its AR Bot can be integrated into an existing mobile app through an API, with technical support from TotalAR's team. The app supports iOS and Android phones and tablets and requires an internet connection over Wi-Fi or mobile data. The consumer app is a free download, though brands may charge for content. Basic Free costs nothing and allows five TAR codes and 100 scans per month. Pro is $90 a month, billed annually; Enterprise is $250 a month, billed annually. TotalAR does not accept duplicate target images.

WorldCAST is a browser-based, no-code platform for creating and publishing interactive WebAR experiences. Its PrintCAST studio adds video, audio, 3D models, buttons, and links to print materials, with audience analytics. GeoCAST places content at an address or geographic coordinate for discovery through a QR code, geofence, or link. ShowCAST uses SLAM to place digital content at real-world scale in a space. Canva is integrated into PrintCAST, and the maker says users can access Sketchfab 3D models within the studios. Creators can monitor audience use; Advanced Analytics is included in the paid Upgrade plan. Creator costs nothing and includes all studios, basic analytics, unlimited monthly views, and no expiry date. Upgrade costs $10 a month per CAST. No software download or app is needed to create or access browser-based experiences, but the webAR editor is optimized for laptops and desktop computers rather than mobile. PrintCAST and GeoCAST accept videos up to 100 MB; ShowCAST does not support audio or video.