Upbound vs Wayfinder
Upbound
upbound.ioWayfinder
getwayfinder.ioSide by side
| Figure | Upbound | Wayfinder |
|---|---|---|
| Price from | $1,000/mo | £399/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Platform Engineering Software | 8.7 (#4) | 8.4 (#8) |
| Company legal name | Crunchbase lists the legal name as Upbound, Inc. | The vendor’s legal documents identify the company as Appvia Ltd., company number 10653692, registered in England and Wales. |
| Founded | 2017 | 2014 |
| Headquarters | Upbound states that it is headquartered in San Mateo, California. | London, United Kingdom |
| Integrations | Upbound Official Providers are pre-built enterprise-supported integrations for AWS, Azure, and GCP. | Available integrations include AWS, Azure, GCP, EKS, AKS, GKE, Terraform, OpenTofu, Helm, Anthropic Claude, Google Gemini and several MCP-enabled IDE agents. |
| Rating on Capterra | 0.0 out of 5 from 0 reviews | 5.0 out of 5 from 2 reviews. |
| Rating on G2 | 4.0 out of 5 from 1 review | 5.0 out of 5 from 4 reviews. |
| Self-hosting | Upbound supports self-hosted Spaces, Console and Hub, including fully air-gapped deployments in its v3 platform. | Appvia publishes a Terraform module for installing a licensed Wayfinder edition on AWS, requiring a product licence key, EKS networking and DNS. |
| Support | The Standard tier includes Basic Support, Enterprise includes Enterprise Support, and Business Critical includes Dedicated Support. | The contact page says the company aims to respond to messages within one working day and offers a 20-minute demo with a platform engineer. |
| What it does | Upbound provides Kubernetes and Crossplane based control planes that provision, operate and govern infrastructure across clouds and services through programmable APIs. | Wayfinder is Appvia’s agentic software-development lifecycle platform that provisions and operates applications in the customer’s own cloud. |
Plans
Upbound
- CommunityFree
- CommunityFree
- Standard$1,000 a month
- Business CriticalPriced on request
- EnterprisePriced on request
Wayfinder
- Free foreverFree
- Free foreverFree
- Starter£399 a month
- Professional£2,499 a month
- EnterprisePriced on request
In their own words
Upbound
Upbound provides infrastructure and platform teams with tools to build, run, and govern control planes across infrastructure estates. Its framework exposes resources across clouds, vendors, and systems through a programmable API and manages them toward a defined desired state. Upbound Insights offers a live, searchable view of resources across connected control planes. Development tools include control plane projects, IDE integration, unit and end-to-end testing, simulations, and instant development control planes. Official Providers are enterprise-supported integrations for AWS, Azure, and GCP. The marketplace handles provider, function, and configuration packages, with public and private listings, repository management, and package documentation. Official Packages include SBOMs, CVE summaries, and SLSA Level 2 signing. Upbound says it meets SOC 2 Type 2, ISO 27017:2015, ISO 27018:2019, and ISO 27001:2022 certifications. The platform supports full self-hosting, including air-gapped deployments. Pricing is consumption-based, with plan minimums and charges per resource per hour. Community is free; Standard starts at $1,000 a month. Qualified prospects can receive guided trials and proof-of-value projects for Enterprise and Business Critical features.
Wayfinder
Wayfinder is an agentic software development lifecycle platform that runs in a customer's own cloud. Teams can deploy applications to AWS, Azure, Google Cloud, or Kubernetes from a wayfinder.yaml file using wf up. Its agents can generate Cloud Resource Plans, create Stack Definitions from a repository, run AI deployments, and answer users through chat, the CLI, or an IDE. Plans are checked in the customer's cloud account against its policies before catalogue publication. Wayfinder describes per-workload OIDC federation for AWS, Azure, and Google Cloud without static cloud keys at runtime, along with hierarchical role-based access, SSO, workspace-scoped tokens, and an exportable audit stream that includes agent actions. Secret storage uses envelope encryption through AWS KMS, Azure Key Vault, or local encryption for self-hosted deployments. Integrations include cloud and Kubernetes services, Terraform, OpenTofu, Helm, Anthropic Claude, and Google Gemini. A free plan provides one production Kubernetes cluster and one seat. Starter costs £399/mo; Professional costs £2,499/mo. Enterprise pricing is custom and has an annual contract. Appvia is identified as the maker.