Adblock Plus
adblockplus.org
What it is
Adblock Plus is a browser extension and mobile ad-blocking product that filters ads, third-party tracking requests and malicious domains using lists such as EasyList and EasyPrivacy. It blocks formats including video ads, banners, pop-ups and pop-unders, and can disable social buttons. Acceptable Ads are enabled by default, but users can turn that feature off. Users can also remove default filter lists, add other lists or create their own. EasyPrivacy targets tracking domains, fingerprinting scripts, analytics requests and data-collection domains. The desktop add-on supports Chrome, Firefox, Safari, Microsoft Edge, Opera and Yandex Browser. Mobile options include a Safari app for iOS, a product for Samsung Internet on Android and the separate Adblock Browser. The extension can access page URLs and content to block or hide ads; it does not track browsing history, record form typing or alter submitted data. Free ad blocking is available. Premium is listed at $4 a month or $40 a year.
Spec sheet
- Free plan
- YesRead 21 Sep 2026 · adblockplus.org
- Paid from
- 40Read 21 Sep 2026 · adblockplus.org
- Acceptable Ads
- Acceptable Ads are enabled by default, and users can disable the feature to browse without ads.Read 28 Sep 2026 · adblockplus.org
- Ad blocking
- It blocks intrusive ads including YouTube video ads, Facebook ads, flashy banners, pop-ups, and pop-unders.Read 28 Sep 2026 · adblockplus.org
- Browser support
- major-browsersRead 21 Sep 2026 · adblockplus.org
- Cookie popup blocking
- YesRead 21 Sep 2026 · adblockplus.org
- Core function
- Adblock Plus is a free browser extension that blocks advertising, third-party tracking requests, and malicious domains using regularly updated filter lists including EasyList and EasyPrivacy.Read 28 Sep 2026 · adblockplus.org
- Custom filter lists
- YesRead 21 Sep 2026 · adblockplus.org
- Device coverage
- desktop-and-mobileRead 21 Sep 2026 · adblockplus.org
- Element picker
- YesRead 21 Sep 2026 · adblockplus.org
- Filter customization
- Users can remove default filter lists, add other lists, or create their own filter lists.Read 28 Sep 2026 · adblockplus.org
- Financing
- Adblock Plus is free to use and always will be, while large platforms that benefit commercially from Acceptable Ads participation are charged a licensing fee.Read 28 Sep 2026 · adblockplus.org
- Mobile support
- Adblock Plus provides a Safari app for iOS and an Adblock Plus product for Samsung Internet on Android, while Adblock Browser is available as a dedicated ad-blocking browser.Read 28 Sep 2026 · adblockplus.org
- Open source
- The web extension is an open source project licensed under GPLv3, while some versions including Adblock Plus for Safari iOS version 3.x or higher are proprietary codebases.Read 28 Sep 2026 · adblockplus.org
- Organization deployment
- Chrome and Edge deployments for businesses, schools, and organizations can use group policy, but Adblock Plus Premium is not currently supported for these deployments.Read 28 Sep 2026 · help.adblockplus.org
- Partner integrations
- Commercial partners can integrate ready-to-use SDKs into desktop products, Android Chromium, Android WebView, and iOS products, with dedicated technical support.Read 28 Sep 2026 · adblockplus.org
- Permissions and privacy
- The extension can see page URLs and page content to block or hide ads, but it does not track browsing history, record form typing including passwords, or alter submitted data.Read 28 Sep 2026 · help.adblockplus.org
- Premium availability
- Premium is available in the ABP iOS app and desktop extensions for Chrome, Firefox, Edge, and Opera, and one purchase works across as many supported browsers, profiles, and computers as desired.Read 28 Sep 2026 · help.adblockplus.org
- Security certification
- eyeo states that it is ISO 27001:2022 certified.Read 28 Sep 2026 · eyeo.com
- Social buttons
- Adblock Plus can disable social media buttons so social networks cannot build profiles from the websites visited.Read 28 Sep 2026 · adblockplus.org
- Supported browsers
- The desktop add-on is available for Chrome, Firefox, Safari, Microsoft Edge, Opera, and Yandex Browser.Read 28 Sep 2026 · adblockplus.org
- Tracking protection
- EasyPrivacy filter lists target third-party tracking domains, fingerprinting scripts, analytics requests, and data-collection domains.Read 28 Sep 2026 · adblockplus.org
Plans and prices
Strong points and limits
Strong points
- Blocks ads, tracking requests, and malicious domains.
- Users can create custom filter lists.
- Available for major desktop browsers.
- Free ad blocking is available.
- Acceptable Ads can be disabled.
Limits
- Acceptable Ads are enabled by default.
- Premium costs $4 a month.
- The extension can access page URLs and content.
- Some versions use proprietary codebases.
Who it suits
It suits desktop and mobile users who want ad and tracking protection with the option to customize filter lists. Users who want ads blocked without exceptions can disable Acceptable Ads.
Verdict
Adblock Plus offers free ad blocking, filter customization and listed browser and mobile options. Note the default Acceptable Ads setting and the separate Premium price.
Where Specifiction places it
- Ad Blocking Software#1 of 299.2
- Chrome Extensions#1 of 269.4
- Ad blockers#2 of 489.2
- Browser Extensions#1 of 199.4
- Edge Extensions#2 of 239.3
- Extensions#2 of 239.3