Adblock Plus vs AdLock

Adblock Plus is a browser extension and mobile ad-blocking product that filters ads, third-party tracking requests and malicious domains using lists such as EasyList and EasyPrivacy. It blocks formats including video ads, banners, pop-ups and pop-unders, and can disable social buttons. Acceptable Ads are enabled by default, but users can turn that feature off. Users can also remove default filter lists, add other lists or create their own. EasyPrivacy targets tracking domains, fingerprinting scripts, analytics requests and data-collection domains. The desktop add-on supports Chrome, Firefox, Safari, Microsoft Edge, Opera and Yandex Browser. Mobile options include a Safari app for iOS, a product for Samsung Internet on Android and the separate Adblock Browser. The extension can access page URLs and content to block or hide ads; it does not track browsing history, record form typing or alter submitted data. Free ad blocking is available. Premium is listed at $4 a month or $40 a year.

AdLock blocks ads and helps filter tracking and malicious activity across Windows, macOS, iOS and Android, with Android TV also listed. It blocks ad types by default and does not participate in acceptable ads; users can allow ads on selected websites or apps. Other protections include blocking tracking scripts, malware, malicious requests and redirects, plus filtering HTTP and HTTPS connections. Users can add custom filter lists and block cookie popups. Browser coverage includes Chrome, Safari and Firefox, as well as major browsers generally. AdLock says it uses few device resources, can save mobile data and can extend battery life. Free browser extensions are available, and standalone applications offer free trials. The free plan and paid options coexist: plans are $9.95 a month, $39.50 a year, or $15.99 a year when billed every five years. Paid plans cover five devices and include a 30-day money-back guarantee. The company lists 24/7 technical support and is based in Bratislava, Slovakia.