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AURA
aurainfluencer.com
What it is
AURA is a paid influencer measurement platform for e-commerce brands, event organisations, sports and lifestyle brands, agencies and marketing teams. It gives each creator a unique tracked link so clicks and sales can be assigned to that creator. A live dashboard combines revenue, ROI, sales, reach and post analytics, with a creator leaderboard, campaign optimisation and performance report exports. AURA tracks Instagram, TikTok and YouTube activity, including Reels, video, Shorts and Stories. Its dashboard describes connecting a Shopify store through order webhooks, allowing discount-code orders to appear as influencer-attributed sales. Teams can generate a read-only API key for campaign, sales, influencer and content data and optionally enable authenticator-app two-factor authentication. Platform-only access includes onboarding; full service can cover strategy, sourcing, outreach, briefing, tracking, optimisation and reporting. Pricing is on request and depends on campaigns, creators, seats or service scope.
Spec sheet
- Product
- AURA tracks influencer creators, links, orders and attributed revenue in a live dashboard.Read 4 Oct 2026 · aurainfluencer.com
- Audience
- AURA says it is built for e-commerce brands, event organisations, sports and lifestyle brands, agencies and marketing teams.Read 4 Oct 2026 · aurainfluencer.com
- API
- The dashboard describes generating a read-only API key for campaigns, sales, influencers and content data.Read 4 Oct 2026 · aurainfluencer.com
- Company
- AURA's About page identifies two co-founders, Matisse and Jim, and labels the company file NL.Read 4 Oct 2026 · aurainfluencer.com
- Account security
- The dashboard offers optional two-factor authentication using an authenticator app.Read 4 Oct 2026 · aurainfluencer.com
- Analytics
- The platform reports revenue, ROI, sales, reach and post analytics in one place.Read 4 Oct 2026 · aurainfluencer.com
- Attribution
- Each creator receives a unique tracked link that attributes clicks and sales to that creator.Read 4 Oct 2026 · aurainfluencer.com
- Creator setup
- AURA says influencers generally do not need to install anything; they work with tracked links, codes and connected social data.Read 4 Oct 2026 · aurainfluencer.com
- Features
- Features include live revenue and ROI, post and story analytics, a creator leaderboard, campaign optimisation and performance report exports.Read 4 Oct 2026 · aurainfluencer.com
- Integration
- AURA's dashboard describes connecting a Shopify store through order webhooks so orders with discount codes are attributed to influencers and appear live.Read 4 Oct 2026 · aurainfluencer.com
- Pricing limits
- Platform pricing depends on campaigns, creators and seats, while managed service pricing depends on campaign scope and creator volume.Read 4 Oct 2026 · aurainfluencer.com
- Service
- AURA's managed service can cover influencer strategy, creator sourcing, outreach, briefing, tracking, live optimisation and ROI reporting.Read 4 Oct 2026 · aurainfluencer.com
- Setup time
- AURA says most campaigns are live within two weeks, while some have launched faster.Read 4 Oct 2026 · aurainfluencer.com
- Social platforms
- AURA tracks Instagram, TikTok and YouTube, including Reels, video, Shorts and Stories.Read 4 Oct 2026 · aurainfluencer.com
Plans and prices
Full service Priced on request Priced per campaign - based on creator volume and campaign scope. Creator scouting, booking & briefing · Content planning & publishing · Tracking setup & live optimisation · Platform access + performance report Read 4 Oct 2026 · aurainfluencer.com
Platform only Price not published Monthly - scales with campaigns, creators and seats. Per-creator tracked links · Live revenue, ROI & post analytics · Leaderboard & exports · Onboarding for your team Read 4 Oct 2026 · aurainfluencer.com
Strong points and limits
Strong points
- Unique links attribute creator clicks and sales
- Live revenue, ROI and post analytics
- Tracks Instagram, TikTok and YouTube
- Read-only API exposes campaign data
- Optional managed service covers creator work
Limits
- No free plan
- Pricing is available only on request
- Some features depend on Shopify webhooks
- Most campaigns take up to two weeks
Who it suits
AURA suits brands, agencies and marketing teams that need creator-level sales attribution and campaign reporting across Instagram, TikTok and YouTube. It also fits organisations wanting optional managed influencer services.
Verdict
AURA combines creator tracking, social analytics and attributed revenue in one dashboard. Buyers should request pricing based on campaign, creator, seat or service requirements.
Where Specifiction places it
- Influencer Marketing Analytics Software#12 of 227.5
