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AWS End User Messaging RCS for Business

aws.amazon.com

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Spec score 7.9 #9 of 34 in RCS Messaging Platforms

Spec sheet

Purpose
It provides mobile carrier-verified business messaging for Apple and Android phones.Read 8 Oct 2026 · aws.amazon.com
Security
AWS End User Messaging data is encrypted in transit and at rest within the AWS boundary.Read 8 Oct 2026 · docs.aws.amazon.com
Founded
2006Read 28 Sep 2026 · aws.amazon.com
Availability
AWS’s launch announcement says RCS for Business is available in all AWS Regions where AWS End User Messaging is available.Read 8 Oct 2026 · aws.amazon.com
AWS integrations
AWS says messages can be routed to Lambda, responses generated with Amazon Bedrock Agent Core, and context pulled from other AWS services.Read 8 Oct 2026 · aws.amazon.com
Company history
Amazon Web Services says it launched in 2006.Read 8 Oct 2026 · aws.amazon.com
Delivery events
RCS events can route to Amazon EventBridge, Amazon CloudWatch, or Amazon Data Firehose, and inbound messages can be delivered through Amazon SNS.Read 8 Oct 2026 · aws.amazon.com
Destination verification limit
Each AWS RCS Agent can have up to 10 verified destination numbers, and this quota is not eligible for increase.Read 8 Oct 2026 · docs.aws.amazon.com
Interactive actions
Messages can include tappable replies, URLs, phone calls, calendar events, and location sharing or requests.Read 8 Oct 2026 · aws.amazon.com
Message fallback
AWS says RCS includes automatic SMS fallback when a recipient’s device does not support RCS.Read 8 Oct 2026 · aws.amazon.com
Message limits
RCS messages support up to 3,072 body characters, 2–10 carousel cards, and a 100 MB media file size limit.Read 8 Oct 2026 · docs.aws.amazon.com
RCS agent limit
The default quota is five AWS RCS Agents per account, and AWS says this quota can be increased.Read 8 Oct 2026 · docs.aws.amazon.com
Rich media
Messages can include carousels, rich cards, images, and videos in the messaging thread.Read 8 Oct 2026 · aws.amazon.com
Transport security
AWS End User Messaging requires TLS 1.2 and recommends TLS 1.3 for client connections.Read 8 Oct 2026 · docs.aws.amazon.com
Webviews
A modal browser window can open over the conversation for workflows such as account details or payment portals.Read 8 Oct 2026 · aws.amazon.com

Plans and prices

RCS for Business — US Rich RCS (outbound) $0.01, paid once $0.00700 per segment, plus a $0.00494 carrier fee per segment; charged on successful delivery Text, suggested replies, dial and open-URL actions Read 8 Oct 2026 · aws.amazon.com
RCS for Business — US Rich Media RCS (outbound) $0.02, paid once $0.02000 per message, plus a $0.00949 carrier fee per message; charged on successful delivery Rich cards, carousels, attachments, and advanced actions Read 8 Oct 2026 · aws.amazon.com
RCS for Business — International RCS Price not published Pay per message or conversation; prices vary by destination country and message type RCS Basic, RCS Single, or RCS Conversation; outbound and inbound prices are the same Read 8 Oct 2026 · aws.amazon.com

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