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SPECIFICTION
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Bing Webmaster Tools

bing.com

Free plan WebAPI
Visit bing.com
Spec score 8.5 #29 of 245 in SEO tools

What it is

Bing Webmaster Tools helps site owners examine and improve how their pages appear in Bing search results. Search Performance reports clicks, impressions, and keyword phrases for up to six months of data. URL Inspection covers crawling, index status, SEO errors, and markup, and can display a page as Bingbot sees it. Site Scan checks for common technical SEO issues; the Backlinks report lists referring pages, domains, and anchor texts and supports comparison with up to two other sites. Sitemaps can be submitted as XML Sitemap, RSS, Atom, or plain text URL files. IndexNow lets webmasters notify Bing and other named search engines about new or updated pages. Its AI Performance public preview provides citation insights for Microsoft Copilot, Bing AI-generated summaries, and select partner integrations. Sites require ownership verification. The free service is available on web and through an API, with a limit of 1,000 sites per account. Bing says its legacy SOAP and POX APIs will be retired on August 31, 2026, and directs users to REST APIs.

Spec sheet

Purpose
Bing Webmaster Tools provides website performance data and SEO/GEO tools to help improve visibility in Bing search results.Read 10 Oct 2026 · bing.com
Free plan
YesRead 20 Sep 2026 · bing.com
Integrations
Bing Webmaster Tools integrates with Microsoft Clarity, which provides click and scroll heatmaps and session replays for website usage analysis.Read 10 Oct 2026 · blogs.bing.com
Support
Bing provides a Webmaster Help Center with feature documentation and guidance for common indexing, SEO, and site-management questions.Read 10 Oct 2026 · bing.com
Access controls
User Management offers Read only, Read/Write, and Administrator roles for sites in an account.Read 10 Oct 2026 · www2.bing.com
AI visibility
AI Performance public preview provides insights into how site content is cited in Microsoft Copilot, Bing AI-generated summaries, and select partner integrations.Read 10 Oct 2026 · blogs.bing.com
API access
YesRead 20 Sep 2026 · bing.com
API limit
Bing says its legacy SOAP and POX APIs will be retired on August 31, 2026, and directs users to migrate to REST APIs.Read 10 Oct 2026 · bing.com
Backlink analysis
YesRead 20 Sep 2026 · bing.com
Backlinks
The Backlinks report shows referring pages, domains, and anchor texts, and lets a webmaster compare a site's backlink profile with up to two other sites.Read 10 Oct 2026 · bing.com
Competitor research
YesRead 20 Sep 2026 · bing.com
IndexNow
IndexNow lets webmasters notify search engines including Bing, Seznam.cz, and Naver about new or updated site content.Read 10 Oct 2026 · bing.com
Keyword research
YesRead 20 Sep 2026 · bing.com
Rank tracking
YesRead 20 Sep 2026 · bing.com
Search performance
The Search Performance report shows clicks, impressions, and keyword phrases for pages appearing in Bing search results, with up to six months of performance data.Read 10 Oct 2026 · bing.com
Site audit
YesRead 20 Sep 2026 · bing.com
Site auditing
Site Scan crawls a site on demand and checks for common technical SEO issues.Read 10 Oct 2026 · bing.com
Site verification
To add a site, a user must prove ownership; verification methods include DNS, an XML file, or a meta tag.Read 10 Oct 2026 · www2.bing.com
Sitemaps
The Sitemaps tool accepts XML Sitemap, RSS 2.0, Atom 0.3 and 1.0, and plain text URL files.Read 10 Oct 2026 · www2.bing.com
URL inspection
URL Inspection reports on crawling, index status, SEO errors, and markup, and can show the page as Bingbot sees it.Read 10 Oct 2026 · bing.com

Plans and prices

Free Free Free Maximum 1,000 sites per account · Backlink report shows a representative set, not a complete profile Read 10 Oct 2026 · bing.com

Every Bing Webmaster Tools plan and price →

Strong points and limits

Strong points

  • Search Performance includes up to six months of data.
  • Site Scan checks common technical SEO issues.
  • Backlink comparisons include up to two other sites.
  • Supports several sitemap formats.

Limits

  • Accounts are limited to 1,000 sites.
  • Backlinks show a representative set, not a complete profile.
  • Legacy SOAP and POX APIs retire August 31, 2026.

Who it suits

It suits website owners who want Bing search performance, indexing, site audit, and backlink information. Account roles allow site access to be assigned as Read only, Read/Write, or Administrator.

Verdict

Bing Webmaster Tools combines search reporting, technical checks, backlink information, and site management at no cost. Users need to verify site ownership, and API users should account for Bing’s stated transition from legacy APIs to REST APIs.

Where Specifiction places it

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