BulkSMS.com

Spec sheet

What it does

BulkSMS provides application-to-person messaging for businesses, public-benefit organisations and individuals across more than 200 countries.Read 15 Oct 2026 · bulksms.com

API

The REST API supports webhooks, Unicode, long messages, attachments, reporting, and two-way messaging.Read 3 Oct 2026 · bulksms.com

Integrations

Listed integrations include ActiveCampaign, HubSpot, Salesforce, Mailchimp, Marketo, Dynamics 365, Freshdesk, WHMCS, Zapier, Zoho and many others.Read 15 Oct 2026 · bulksms.com

Compliance

Sender ID, registration, consent, content, and traffic requirements can vary by destination country and message type.Read 3 Oct 2026 · bulksms.com

Support

The site offers support resources including FAQs and video tutorials, and provides a support email address.Read 3 Oct 2026 · bulksms.com

Founded

2000Read 28 Sep 2026 · bulksms.com

API authentication

API requests use HTTP Basic authentication with an API token, and new accounts created after 2026-04-29 cannot use username-password authentication.Read 15 Oct 2026 · bulksms.com

API options

BulkSMS offers a recommended JSON REST API, a deprecated form-encoded EAPI and SMPP for high-volume existing systems.Read 15 Oct 2026 · bulksms.com

Apple app capabilities

The iPhone and iPad app supports templates, two-way replies, scheduling, delivery status, sender IDs and sends to up to 20,000 contacts per submission.Read 15 Oct 2026 · apps.apple.com

Bulk limits

One submission can target up to 30,000 contacts through the API or web platform and 20,000 through Text Messenger.Read 15 Oct 2026 · bulksms.com

Company facts

LinkedIn lists BulkSMS.com as privately held, founded in 2000, headquartered in Century City, Western Cape, with 11-50 employees.Read 15 Oct 2026 · uk.linkedin.com

Company history

BulkSMS.com was founded in 2000 along with its parent company, Celerity Systems (Pty) Ltd.Read 3 Oct 2026 · bulksms.com

Compliance frameworks

The addendum specifically references EU GDPR, UK GDPR, South Africa's POPIA and Swiss data-protection law.Read 15 Oct 2026 · bulksms.com

Coverage

Its gateway connects to more than 800 mobile networks worldwide.Read 3 Oct 2026 · bulksms.com

Credit expiry

BulkSMS states that service credits expire two years after purchase.Read 15 Oct 2026 · bulksms.com

Credit validity

Purchased SMS credits are valid for 2 years.Read 3 Oct 2026 · bulksms.com

Delivery reporting

Delivery reports are provided where available, and delivery can vary with destination, network availability, operator, and message type.Read 3 Oct 2026 · bulksms.com

Desktop apps

BulkSMS Text Messenger is available for Windows and Mac and supports ad hoc SMS campaigns.Read 3 Oct 2026 · bulksms.com

Desktop features

Text Messenger supports contact management, scheduled messages, templates, Unicode, personalised sender IDs, and delivery reports.Read 3 Oct 2026 · bulksms.com

Desktop installation cost

Text Messenger is free to download and use; customers pay for the SMS messages they send.Read 15 Oct 2026 · bulksms.com

Desktop software

Text Messenger is downloadable for Windows and Mac and requires a computer with an internet connection.Read 15 Oct 2026 · bulksms.com

Developer documentation

The developer area provides OpenAPI-based JSON documentation, legacy EAPI guides, code samples, library guidance and webhook-related material.Read 15 Oct 2026 · bulksms.com

Free testing

New users can register and send free test messages to verify delivery costs before buying credits.Read 15 Oct 2026 · bulksms.com

Global network

The gateway connects customers to more than 800 mobile network operators worldwide.Read 15 Oct 2026 · bulksms.com

Licence and hosting

The published materials describe a hosted commercial web, desktop and API service and do not publish an open-source licence or self-hosted deployment.Read 15 Oct 2026 · bulksms.com

Limit: Capterra users

Capterra reviews report that support can be slow, the web interface looks dated, failed messages may not be refunded and longer messages can cost more.Read 15 Oct 2026 · capterra.com

Limit: failed-message charges

The account holder pays for failed messages because mobile networks charge BulkSMS for submissions regardless of final delivery status.Read 15 Oct 2026 · bulksms.com

Limit: G2 users

G2 reviewers repeatedly mention an outdated interface, limited advanced integrations and occasional integration or usability difficulties.Read 15 Oct 2026 · g2.com

Maker legal entity

BulkSMS.com is a division of Celerity Systems (Pty) Ltd, South Africa, registration number 2000/005883/07.Read 15 Oct 2026 · bulksms.com

Message size

Web, Text Messenger and API messages can reach 918 characters across six SMS parts, while the mobile app supports up to 4,590 characters.Read 15 Oct 2026 · bulksms.com

Messaging features

The feature set includes contact management, CSV or Excel uploads, sender IDs, templates, personalization, scheduling, Unicode, long messages and delivery reports.Read 15 Oct 2026 · bulksms.com

News: pricing change

BulkSMS announced that non-USA traffic would use about 10% more credits from 1 September 2026, while USA bundle prices would remain unchanged.Read 15 Oct 2026 · bulksms.com

Praise: Capterra users

Capterra reviewers praise ease of use, API connectivity, fast delivery, personalization, scheduling and responsive support.Read 15 Oct 2026 · capterra.com

Praise: G2 users

G2 reviewers repeatedly describe BulkSMS as easy to use, reliable for delivery, quick to implement and supported by responsive service.Read 15 Oct 2026 · g2.com

Pricing limitation

Displayed prices are estimates because credit usage varies by destination country, network and route; exact pricing requires a quote.Read 15 Oct 2026 · bulksms.com

Pricing model

The service charges for outbound messages, with costs varying by destination country, route, network, and credit bundle; the pricing page offers estimates and quotes.Read 3 Oct 2026 · bulksms.com

Rating on Apple App Store

2.8 out of 5 from 6 ratingsRead 15 Oct 2026 · apps.apple.com

Rating on Capterra

4.8 out of 5 from 17 reviewsRead 15 Oct 2026 · capterra.com

Rating on G2

4.6 out of 5 from 266 reviewsRead 15 Oct 2026 · g2.com

Rating on GetApp

4.8 out of 5 from 17 reviewsRead 15 Oct 2026 · getapp.com

Rating on Software Advice

4.8 out of 5 from 17 reviewsRead 15 Oct 2026 · softwareadvice.com

Rating on Trustpilot

2.6 out of 5 from 2,000 reviewsRead 15 Oct 2026 · trustpilot.com

REST API scope

The JSON API supports submitting and receiving messages, retrieving historical messages and reading account-profile data.Read 15 Oct 2026 · bulksms.com

Scheduling limit

Messages can be scheduled up to one year ahead and cancelled from the web platform.Read 15 Oct 2026 · bulksms.com

Security and privacy

The data-processing addendum commits to risk-appropriate technical and organisational safeguards, confidentiality controls, breach notification and data-subject assistance under listed privacy laws.Read 15 Oct 2026 · bulksms.com

Support channels

BulkSMS advertises support resources including FAQs, video tutorials, email/help-desk assistance and telephone contact.Read 15 Oct 2026 · bulksms.com

Two-way messaging

BulkSMS supports incoming replies, delivery reports and two-way messaging, subject to network and country availability.Read 15 Oct 2026 · bulksms.com

Web platform

The web platform is browser-based and supports online account access for sending and managing SMS.Read 15 Oct 2026 · bulksms.com

Who it serves

The company says it serves large and small businesses, public benefit organisations, and individuals across more than 200 countries.Read 3 Oct 2026 · bulksms.com

Zapier integration

Zapier workflows can trigger on sent messages, received messages or delivery reports and can perform a Send Message action.Read 15 Oct 2026 · bulksms.com

Plans and prices

Every BulkSMS.com plan and price →

Where Specifiction places it

• Transactional SMS Software#7 of 768.8
• SMS Gateway Software#5 of 368.8