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SPECIFICTION
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Delete Request and Opt-out Platform (DROP)

privacy.ca.gov

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Spec score 7.7 #15 of 29 in Data Removal Services

What it is

Delete Request and Opt-out Platform (DROP) is a free web service from the California Privacy Protection Agency, also called CalPrivacy. It lets eligible California residents ask data brokers to delete their personal information and stop selling or sharing it. One request can reach over 600 registered data brokers. Users begin with a name, date of birth, and ZIP code, then may add more information. Mobile advertising IDs, connected TV IDs, and vehicle identification numbers are optional. After initial processing, brokers must re-check for new matching information and delete it at least every 45 days. Brokers have up to 90 days to report how they handled a request, and users can update their profile once every 45 days. DROP says submitted information is used only to process requests and stored in secure, unreadable hashed form. Residency verification runs through the California Identity Gateway, and DROP says it does not retain that verification information. The service does not require deletion of information given directly to a business, publicly available information, or legally exempt information.

Spec sheet

Purpose
DROP lets users ask data brokers to delete their personal information and stop selling or sharing it.Read 9 Oct 2026 · privacy.ca.gov
Privacy
DROP says it uses submitted information only to process requests and stores it in a secure, unreadable format using hashing.Read 9 Oct 2026 · privacy.ca.gov
Support
CalPrivacy says it aims to respond to DROP contact form messages in approximately two weeks.Read 9 Oct 2026 · privacy.ca.gov
Founded
2020Read 28 Sep 2026 · privacy.ca.gov
Maker
CalPrivacy is the California Privacy Protection Agency, created in 2020 to protect California consumers’ privacy rights.Read 9 Oct 2026 · privacy.ca.gov
Coverage
One request can be sent to over 600 registered data brokers.Read 9 Oct 2026 · privacy.ca.gov
Coverage limits
DROP does not require brokers to delete information users gave directly to a business, publicly available information, or legally exempt information.Read 9 Oct 2026 · privacy.ca.gov
Eligibility
Only California residents qualify to submit a request.Read 9 Oct 2026 · privacy.ca.gov
Identity verification
California residency verification is handled through the California Identity Gateway, and DROP says it does not retain the information used for that verification.Read 9 Oct 2026 · privacy.ca.gov
Ongoing requests
After initial processing, data brokers must re-check and delete new matching information at least every 45 days.Read 9 Oct 2026 · privacy.ca.gov
Optional identifiers
Users may add mobile advertising IDs, connected TV IDs, and vehicle identification numbers, but these are not required.Read 9 Oct 2026 · privacy.ca.gov
Processing time
Data brokers have up to 90 days to report how they processed a request.Read 9 Oct 2026 · privacy.ca.gov
Required details
A request can be submitted with a name, date of birth, and ZIP code, and users can add more information later.Read 9 Oct 2026 · privacy.ca.gov
Updates
Users can update their profile and add information once every 45 days.Read 9 Oct 2026 · privacy.ca.gov

Plans and prices

Free Free For California residents · one request can reach over 600 registered data brokers Read 9 Oct 2026 · privacy.ca.gov

Every Delete Request and Opt-out Platform (DROP) plan and price →

Strong points and limits

Strong points

  • Free service for eligible California residents
  • One request reaches over 600 brokers
  • Brokers re-check at least every 45 days
  • Optional identifiers can improve submitted details
  • Submitted data is stored in hashed form

Limits

  • Only California residents may submit requests
  • Brokers have up to 90 days to report
  • Some business-provided or exempt information is excluded
  • Profile updates are limited to once every 45 days

Who it suits

DROP is for California residents seeking recurring deletion and opt-out requests to registered data brokers. It is not available to residents of other states.

Verdict

DROP provides a single, recurring request process across more than 600 registered data brokers. Its eligibility rules, reporting window, and deletion exclusions define what the service can cover.

Where Specifiction places it

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