Didva
didva.com
What it is
Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.
Spec sheet
- What it does
- Didva monitors paid clicks across Google Ads, Microsoft Bing and Meta, scores suspicious activity and supports blocking and evidence export.Read 15 Oct 2026 · didva.com
- Purpose
- Didva monitors paid clicks and detects and blocks click fraud in real time.Read 30 Sep 2026 · didva.com
- Intended users
- The pricing page describes Starter for small businesses with one or two campaigns, Growth for businesses running multiple campaigns, and Agency for agencies and large advertisers.Read 30 Sep 2026 · didva.com
- Integrations
- The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations.Read 30 Sep 2026 · didva.com
- Support
- The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address.Read 30 Sep 2026 · didva.com
- Headquarters
- Morristown, New Jersey, USARead 28 Sep 2026 · didva.com
- Blocking
- Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist.Read 30 Sep 2026 · didva.com
- Caveat
- Didva says no detection system is perfect and does not claim it will catch everything.Read 30 Sep 2026 · didva.com
- Chrome extension details
- The extension is version 0.6.0, was updated September 1, 2026 and is 32.67 KiB.Read 15 Oct 2026 · chromewebstore.google.com
- Chrome extension scope
- The Chrome panel is read-only, displays Didva account statistics inside Google Ads and cannot change campaigns, budgets or bids.Read 15 Oct 2026 · chromewebstore.google.com
- Click-level monitoring
- Each paid click is tied to campaign, ad group, keyword, landing page, IP, device and conversion context.Read 15 Oct 2026 · didva.com
- Company founded
- LinkedIn lists Translation Cloud as founded in 2011, headquartered in Jersey City, New Jersey, with 501–1,000 employees.Read 15 Oct 2026 · linkedin.com
- Company legal address
- Didva's about page identifies Translation Cloud LLC and gives a Morristown, New Jersey, USA address.Read 15 Oct 2026 · didva.com
- Company ownership status
- LinkedIn describes Translation Cloud as a public company.Read 15 Oct 2026 · linkedin.com
- Detection
- The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior.Read 30 Sep 2026 · didva.com
- Documentation depth
- Public WordPress documentation includes installation steps, FAQs, consent hooks, caching guidance, conversion rules, multisite limits and removal instructions.Read 15 Oct 2026 · wordpress.org
- Evidence export
- Click logs containing IP addresses, timestamps, user agents and campaign context can be exported for investigations, refunds and client reporting.Read 15 Oct 2026 · didva.com
- Fraud categories
- Didva targets bots, click farms, proxy and datacenter traffic, repeat competitors and low-quality clicks.Read 15 Oct 2026 · didva.com
- Free plan limits
- Watchtower is free forever and includes detection on all ad channels, manual IP blocking and a weekly digest, but excludes auto-block enforcement, CSV export, Meta Ads protection and daily reports.Read 30 Sep 2026 · didva.com
- Google integration
- Google Ads connects through one-click OAuth and can receive synchronized IP exclusion lists.Read 15 Oct 2026 · didva.com
- Independent review availability
- The WordPress.org listing states that no user reviews have been submitted for the Didva plugin.Read 15 Oct 2026 · wordpress.org
- Installation
- The hosted product can be installed by placing an asynchronous tracking script on paid landing pages and an optional conversion tag on thank-you pages.Read 15 Oct 2026 · didva.com
- Licence
- The WordPress connector is explicitly described as open-source software and exposes its code and SVN repository through WordPress.org.Read 15 Oct 2026 · wordpress.org
- Limit: consent responsibility
- Site owners remain responsible for visitor consent and privacy-law compliance when using behavioral tracking and device click identifiers.Read 15 Oct 2026 · wordpress.org
- Limit: free tier enforcement
- Watchtower provides detection and manual blocking but excludes automatic enforcement, CSV export, Meta protection, daily reports and appeal packs.Read 15 Oct 2026 · didva.com
- Limit: platform blocking
- Microsoft Advertising requires users to paste Didva's exclusion list manually, and Meta offers limited direct IP-level blocking.Read 15 Oct 2026 · wordpress.org
- Limit: WordPress multisite
- The current WordPress plugin cannot be activated network-wide and must be enabled separately for each site.Read 15 Oct 2026 · wordpress.org
- Maker founder
- Didva says it was founded by Alex Buran and is operated by Translation Cloud LLC.Read 15 Oct 2026 · didva.com
- Meta integration
- Meta Facebook and Instagram campaigns are supported, with Meta protection included on paid plans.Read 15 Oct 2026 · didva.com
- Microsoft integration
- Microsoft Advertising clicks are detected and scored, while exclusion lists are supplied for manual pasting because Microsoft lacks an exclusions interface.Read 15 Oct 2026 · wordpress.org
- Overages
- The pricing FAQ says protection continues past the monthly click limit and Didva asks users to upgrade; it says it does not silently bill overages.Read 30 Sep 2026 · didva.com
- Privacy disclosure
- The Chrome extension declares that it handles website content and does not sell data outside approved use cases or use it for credit decisions.Read 15 Oct 2026 · chromewebstore.google.com
- Rating on Chrome Web Store
- 0 out of 5 from 0 reviewsRead 15 Oct 2026 · chromewebstore.google.com
- Rating on WordPress.org
- 0 out of 5 from 0 reviewsRead 15 Oct 2026 · wordpress.org
- Real-time detection
- The service analyzes each click using more than 50 behavioral and technical signals in under 5 milliseconds.Read 15 Oct 2026 · didva.com
- Reporting
- Reports can break invalid activity down by campaign, ad group, keyword, geography, device and source.Read 15 Oct 2026 · didva.com
- REST API
- Didva advertises a REST API for custom ad-stack integrations, with API access limited to the Agency tier and marked as coming soon.Read 15 Oct 2026 · didva.com
- Review controls
- High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review.Read 30 Sep 2026 · didva.com
- Risk scoring
- Clicks receive risk scores based on signals such as IP or ASN reputation, device fingerprints, timing, repeat behavior and engagement.Read 15 Oct 2026 · didva.com
- Self-hosting
- The WordPress connector requires the hosted app.didva.com service and is not a standalone blocker, so the product is not self-hosted.Read 15 Oct 2026 · wordpress.org
- Setup
- Didva says users can connect ad accounts with one-click OAuth and set up without DNS changes or a developer.Read 30 Sep 2026 · didva.com
- Support model
- Paid plans list email support, priority support or dedicated account management depending on tier; the WordPress listing links to a support forum.Read 15 Oct 2026 · didva.com
- WordPress adoption
- The WordPress listing reports fewer than 10 active installations and version 1.0.0 as the current release.Read 15 Oct 2026 · wordpress.org
- WordPress integration
- The WordPress plugin installs the tracking snippet, supports WooCommerce and thank-you-page conversions, and shows statistics in WordPress admin.Read 15 Oct 2026 · wordpress.org
- WordPress requirements
- The plugin requires WordPress 5.8 or newer, PHP 7.4 or newer and an HTTPS-served site.Read 15 Oct 2026 · wordpress.org
Plans and prices
Watchtower Free Free forever Up to 3,000 clicks/month · all ad-channel detection · manual IP blocking · weekly digest · 1 site · 7-day data retention Read 15 Oct 2026 · didva.com
Starter $39 a month $39 /mo Up to 20,000 clicks/month · Google and Bing protection · real-time IP blocking · CSV export · daily reports · Meta protection · no API access Read 15 Oct 2026 · didva.com
Growth $89 a month $89 /mo Up to 100,000 clicks/month · Google, Bing and Meta protection · CSV export · daily and weekly reports · appeal packs · priority support · no API access Read 15 Oct 2026 · didva.com
Agency $249 a month $249 /mo; custom pricing above 500,000+ clicks/month · Growth features · CSV exports · appeal evidence · REST API access soon · white-label multi-client · dedicated account manager Read 15 Oct 2026 · didva.com
Strong points and limits
Strong points
- Analyzes more than 50 signals per click
- Click-level reports include reasons for flags
- One-click OAuth account connection
- Free plan includes manual IP blocking
Limits
- Free plan excludes automatic enforcement
- Free plan excludes Meta Ads protection
- Starter and Growth exclude API access
- Didva does not claim to catch every threat
Who it suits
Watchtower suits advertisers who need basic click monitoring and manual blocking at no cost. Starter is described for small businesses with one or two campaigns, Growth for multiple campaigns, and Agency for agencies and large advertisers.
Verdict
Didva pairs click monitoring with reporting and blocking controls across listed ad platforms. The free plan leaves out several enforcement and reporting features, and the vendor cautions that detection is not perfect.
Where Specifiction places it
- Click Fraud Software#3 of 308.7
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