ClickPatrol vs Didva
ClickPatrol
clickpatrol.comDidva
didva.comSide by side
| Figure | ClickPatrol | Didva |
|---|---|---|
| Price from | €71/mo | $39/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Click Fraud Software | 9.0 (#1) | 8.7 (#3) |
| Blocking | It offers automatic IP, device, and geographic blocking, with real-time IP-level blocking on Google, YouTube, and Google Display Network. | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. |
| Detection | The service says it scores each click using 800+ data points and detects bots, VPNs, proxies, data centers, competitors, and scraper traffic. | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. |
| Documentation depth | The knowledge base covers setup, Google Ads, GTM, Meta, Bing, LinkedIn, TikTok, Pinterest, DV360, Shopify, WordPress, analytics, audiences, protection rules, billing and troubleshooting. | Public WordPress documentation includes installation steps, FAQs, consent hooks, caching guidance, conversion rules, multisite limits and removal instructions. |
| Headquarters | Utrecht, Netherlands | Morristown, New Jersey, USA |
| Integrations | The homepage lists Shopify, WordPress, Zapier, Make, Google Analytics, AppsFlyer, and API as integrations. | The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations. |
| Licence | The public material reviewed describes a hosted SaaS product and its APIs but does not publish an open-source licence or self-hosting package. | The WordPress connector is explicitly described as open-source software and exposes its code and SVN repository through WordPress.org. |
| Purpose | ClickPatrol scores ad clicks to identify click fraud and keep suspicious traffic out of campaigns, leads, and conversion data. | Didva monitors paid clicks and detects and blocks click fraud in real time. |
| What it does | ClickPatrol scores advertising clicks and blocks traffic it classifies as fraudulent, helping advertisers keep ad data and conversions cleaner. | Didva monitors paid clicks across Google Ads, Microsoft Bing and Meta, scores suspicious activity and supports blocking and evidence export. |
Plans
ClickPatrol
- Traffic InsightsFree
- Traffic Security Starter€71 a month
- Traffic Security PRO€83 a month
- Agency & multi-brandPriced on request
In their own words
ClickPatrol
ClickPatrol scores advertising clicks to identify suspicious traffic and help keep it out of campaigns, leads, and conversion data. It says each click is assessed using 800+ data points, with detection for bots, VPNs, proxies, data centers, competitors, and scraper traffic. The service can automatically block IP addresses, devices, and geographic areas; it also describes real-time IP blocking on Google, YouTube, and Google Display Network. Its tag can send conversion signals only for visitors classified as legitimate, helping exclude suspicious traffic from Smart Bidding and remarketing audiences. Supported ad platforms include Google Ads, Microsoft Ads, YouTube, Meta, LinkedIn, TikTok, Pinterest, Reddit, Snapchat, and X, among others. Listed integrations include Shopify, WordPress, Zapier, Make, Google Analytics, AppsFlyer, and API. Starter covers 5,000 protected clicks per month; PRO covers 10,000 to 75,000. The seven-day Traffic Insights trial provides no active exclusions, requires a card for verification with a one-time €0.01 charge, and does not bill during the trial. Pricing starts at €71/mo; there is no free plan.
Didva
Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.