EasyStore

Spec sheet

What it does

EasyStore is a unified-commerce platform combining online stores, retail outlets, marketplaces and social selling in one backend.Read 15 Oct 2026 · easystore.co

Free plan

NoRead 20 Sep 2026 · easystore.co

API

The developer platform documents API versions 3.0 and 4.0 for products, orders, inventory and customer data.Read 15 Oct 2026 · developers.easystore.co

Founded

2013Read 28 Sep 2026 · easystore.co

Abandoned cart recovery

YesRead 20 Sep 2026 · easystore.co

API authentication

Apps use OAuth 2.0 authorization-code flow and send store access tokens in the EasyStore-Access-Token header.Read 15 Oct 2026 · developers.easystore.co

App marketplace

YesRead 20 Sep 2026 · easystore.co

Company footprint

EasyStore’s own about page claims more than 50,000 brands, over 80 employees and offices in Kuala Lumpur, Taipei and Singapore.Read 15 Oct 2026 · easystore.co

Company legal identity

The developer documentation identifies the operator as EasyStore Commerce Sdn Bhd, registration number 1020551-M.Read 15 Oct 2026 · developers.easystore.co

Company size and founding

LinkedIn lists EasyStore as founded in 2013 with 51–200 employees and headquarters in Puchong, Selangor.Read 15 Oct 2026 · linkedin.com

Deployment information

Capterra lists supported deployment platforms as Web, Android and iPhone/iPad and says support includes chat, documentation and a knowledge base.Read 15 Oct 2026 · capterra.com

Developer documentation

Documentation includes authentication, scopes, API limits, response codes, webhooks, API references and theme documentation.Read 15 Oct 2026 · developers.easystore.co

Developer extensibility

Developers can create partner apps, use webhooks, add storefront widgets and scripts, and build logistics integrations.Read 15 Oct 2026 · developers.easystore.co

Digital products

YesRead 20 Sep 2026 · easystore.co

Funding and owner record

Crunchbase lists EasyStore as a private Malaysian company funded by Exabytes, with one seed round and founders Alan Kok, Frost Chen and Kee Siak Chan.Read 15 Oct 2026 · crunchbase.com

Help center

The help center covers setup, online store, POS, inventory, payments, shipping, marketplaces, social channels, messaging, SEO, marketing and wholesale.Read 15 Oct 2026 · support.easystore.co

Hosting model

hostedRead 20 Sep 2026 · easystore.co

Inventory locations

10Read 20 Sep 2026 · easystore.co

Limit: cost and plan gating

Capterra reviewers call EasyStore relatively expensive and say important new features require upgrading plans.Read 15 Oct 2026 · capterra.com

Limit: feature gaps

Reviewers report limited mobile features, basic templates, weaker SEO or shipping setup, and one reviewer described API integration as inadequate.Read 15 Oct 2026 · capterra.com

Limit: mobile app bugs

Apple App Store reviews mention forced logouts, crashes, barcode-camera focus problems and missing dashboard summaries.Read 15 Oct 2026 · apps.apple.com

Loyalty

Membership tiers, points, rewards and a digital membership card are supported across online and in-store channels.Read 15 Oct 2026 · easystore.co

Marketplace synchronization

Products, inventory and orders from marketplaces can be synchronized into one dashboard.Read 15 Oct 2026 · easystore.co

Messaging

The unified inbox brings together customer conversations from supported channels, while broadcasts can use SMS, email and WhatsApp.Read 15 Oct 2026 · easystore.co

Offline POS mode

The POS has an offline mode intended to keep recording transactions during poor connectivity or outages.Read 15 Oct 2026 · easystore.co

Online store builder

The storefront editor uses drag-and-drop themes and requires no coding.Read 15 Oct 2026 · easystore.co

Payment integrations

The pricing comparison lists more than 20 gateways, including Stripe, PayPal, Razorpay, Billplz, SenangPay, GrabPay and custom gateways.Read 15 Oct 2026 · easystore.co

Payment security

EasyStore says its payment-service partners are PCI DSS compliant and that it does not store credit-card information.Read 15 Oct 2026 · easystore.co

Point of sale

The POS supports pop-ups and retail outlets and shares inventory with online channels.Read 15 Oct 2026 · easystore.co

Praise: omnichannel flexibility

G2 reviewers praise giving shoppers the choice of online or in-store purchasing, while App Store reviewers value managing online and retail businesses from a phone.Read 15 Oct 2026 · g2.com

Praise: usability and support

Capterra reviewers repeatedly describe the interface as clean and easy to use and praise responsive customer support.Read 15 Oct 2026 · capterra.com

Rating on Apple App Store

2.5 out of 5 from 64 ratings.Read 15 Oct 2026 · apps.apple.com

Rating on Capterra

3.4 out of 5 from 7 reviews.Read 15 Oct 2026 · capterra.com

Rating on G2

3.7 out of 5 from 4 reviews.Read 15 Oct 2026 · g2.com

Rating on GetApp

3.4 out of 5 from 7 reviews.Read 15 Oct 2026 · getapp.com

Rating on Google Play

3.6 out of 5 from 192 reviews.Read 15 Oct 2026 · play.google.com

Recent product update

The July 13, 2026 release added a membership-tier page, faster inbox conversation assignment and bulk Shopee fulfilment tools.Read 15 Oct 2026 · blog.easystore.co

Sales channels

Listed channels include Shopee, TikTok Shop, Lazada, PGMall, Zalora, Facebook, Instagram, WhatsApp, Messenger, Telegram, WeChat, LINE and Google Shopping.Read 15 Oct 2026 · easystore.co

Security controls

EasyStore states that it uses SSL, hashes account passwords, verifies requests against CSRF and requires 2FA for AWS resources and VPN access to production data.Read 15 Oct 2026 · easystore.co

Shipping integrations

EasyStore supports carrier integrations with automatic rates and tracking and can ship from multiple origins.Read 15 Oct 2026 · easystore.co

Social and live commerce

Social catalogues, in-app shopping and live-selling comments can be converted into orders.Read 15 Oct 2026 · easystore.co

Status availability

The status page reports 87.428% storefront uptime over 90 days and 100.000% uptime for the admin panel and apps.Read 15 Oct 2026 · easystore.co

Transaction fee

noneRead 20 Sep 2026 · easystore.co

Plans and prices

Every EasyStore plan and price →

Where Specifiction places it

• Ecommerce platforms#26 of 2809.0
• No-Code E-Commerce Platforms#3 of 269.1