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Wix eCommerce

wix.com

From $17.77/mo Free plan WebiOSAndroidAPI
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Spec score 9.4 #2 of 280 in Ecommerce platforms

What it is

Wix eCommerce is a hosted offering for building an online store, with omnichannel sales support and tools for abandoned cart recovery and digital products. It includes an app marketplace and is available on the web, iOS, and Android. The Free plan costs nothing and requires no credit card. It includes reliable web hosting, a drag-and-drop editor, no-code design features, and thousands of templates. Wix eCommerce lists three additional plans: Core, Business, and Business Elite. Core includes 50 GB of storage and five site collaborators; Business provides 100 GB and ten collaborators; Business Elite includes unlimited storage and 100 collaborators. Wix was founded in 2006 and is headquartered in Tel Aviv, Israel. The stated plan details make storage capacity and collaborator limits the explicit distinctions among its named paid tiers, while the free tier provides hosting, templates, and a visual editor for getting started.

Spec sheet

What it does
Wix eCommerce is a cloud service for creating and operating online stores, including storefronts, payments, inventory, fulfillment and customer management.Read 14 Oct 2026 · gartner.com
Free plan
YesRead 20 Sep 2026 · wix.com
Security
Wix states that it uses TLS 1.2 or newer in transit, AES-256 at rest, automatic SSL and a FIPS 140-2-certified HSM for its PCI environment.Read 14 Oct 2026 · wix.com
Compliance
Wix states compliance or certification for SOC 2 Type 2, PCI DSS Level 1, ISO 27001/27017/27018/27701, GDPR, CCPA and LGPD.Read 14 Oct 2026 · wix.com
Headquarters
Tel Aviv, IsraelRead 28 Sep 2026 · wix.com
Founded
2006Read 28 Sep 2026 · wix.com
Abandoned cart recovery
YesRead 20 Sep 2026 · wix.com
Analytics
Store analytics report revenue, campaigns, customers, products, traffic referrals and custom business metrics.Read 14 Oct 2026 · wix.com
API extensibility
Wix exposes open APIs and Velo for custom integrations such as ERP and fulfillment systems.Read 14 Oct 2026 · wix.com
App marketplace
YesRead 20 Sep 2026 · wix.com
Apps and integrations
The Wix App Market provides third-party apps for dropshipping, print-on-demand, fulfillment, shipping, reviews, Google Shopping and accounting.Read 14 Oct 2026 · wix.com
Automation
Automations can send abandoned-cart and order-confirmation emails and connect productivity tools through Zapier.Read 14 Oct 2026 · wix.com
Digital products
YesRead 20 Sep 2026 · wix.com
Documentation
Wix maintains a unified API reference, SDK reference, tutorials and machine-readable documentation, with support tickets targeted for replies within 72 hours.Read 14 Oct 2026 · dev.wix.com
Headless
The eCommerce SDK can power carts and checkout in a site or app built on any platform, including self-managed headless projects.Read 14 Oct 2026 · dev.wix.com
Hosting model
hostedRead 20 Sep 2026 · wix.com
Internationalization
Wix Multilingual supports translating stores into more than 90 languages with local subdomains and SEO settings.Read 14 Oct 2026 · wix.com
Inventory
Inventory can be synchronized across sales channels in real time to reduce overselling.Read 14 Oct 2026 · wix.com
Licence
Wix eCommerce is delivered as a proprietary hosted service; Wix developer terms separately refer to open-source components rather than releasing the Wix platform source.Read 14 Oct 2026 · dev.wix.com
Limit: advanced customization and price
Software Advice lists limited advanced customization and high pricing among Wix drawbacks.Read 14 Oct 2026 · softwareadvice.com
Limit: editing speed and support
TechRadar reports complaints about slow editing performance and difficulty resolving complex support issues in one contact.Read 14 Oct 2026 · techradar.com
Limit: template switching
Capterra reviewers note that a published Wix site cannot switch templates without rebuilding.Read 14 Oct 2026 · capterra.com
Linux limitation
Linux browsers can view Wix sites, but Wix does not support site editing on Linux.Read 14 Oct 2026 · support.wix.com
Marketing
Built-in tools include coupons, product reviews, loyalty programs, newsletters, live chat, forms and email campaigns.Read 14 Oct 2026 · wix.com
Mobile storefront
Stores include a built-in mobile editor for desktop, tablet and mobile storefronts.Read 14 Oct 2026 · wix.com
Multichannel selling
Merchants can sell through Facebook, Instagram, Google Shopping, eBay and other channels from one dashboard.Read 14 Oct 2026 · wix.com
Payments
Wix lists more than 80 payment gateways, including Wix Payments, PayPal, Stripe and Square.Read 14 Oct 2026 · wix.com
POS
Wix POS unifies online and in-person inventory, sales, orders, payments, customer profiles and analytics.Read 14 Oct 2026 · wix.com
Praise: ease and breadth
TechRadar reports repeated praise for Wix ease of use, broad features and helpful customer-support experiences.Read 14 Oct 2026 · techradar.com
Praise: integrated ecosystem
Software Advice reviewers praise integrated hosting, security, SSL, CDN, analytics, forms, automations, CRM and email marketing.Read 14 Oct 2026 · softwareadvice.com
Praise: templates and SEO
TrustRadius reviewers cite customizable designs, many templates, SEO and eCommerce as strengths.Read 14 Oct 2026 · trustradius.com
Product catalog
The platform supports physical and digital products, categories, collections, variants and CSV import or export.Read 14 Oct 2026 · wix.com
Rating on Apple App Store
4.6 out of 5 from 17K ratingsRead 14 Oct 2026 · apps.apple.com
Rating on Capterra
4.4 out of 5 from 10,406+ reviewsRead 14 Oct 2026 · techradar.com
Rating on G2
4.2 out of 5 from 1,729+ reviewsRead 14 Oct 2026 · techradar.com
Rating on Gartner Peer Insights
4.2 out of 5 from 15 ratingsRead 14 Oct 2026 · gartner.com
Rating on GetApp
4.4 out of 5 from 10,400+ reviewsRead 14 Oct 2026 · techradar.com
Rating on Google Play
3.5 out of 5 from 65.4K reviewsRead 14 Oct 2026 · play.google.com
Rating on Software Advice
4.4 out of 5 from 10,406+ reviewsRead 14 Oct 2026 · techradar.com
Rating on Trustpilot
3.5 out of 5 from 29,000+ reviewsRead 14 Oct 2026 · trustpilot.com
Rating on TrustRadius
8.1 out of 10 from 383 reviews and ratingsRead 14 Oct 2026 · trustradius.com
Sales channels
omnichannelRead 20 Sep 2026 · wix.com
SDK and REST
Most Wix APIs are available through typed JavaScript SDK packages or REST calls; REST is intended for languages other than JavaScript or TypeScript.Read 14 Oct 2026 · dev.wix.com
Shipping
Merchants can set shipping rules by region, category, weight or price and print labels through the dashboard.Read 14 Oct 2026 · wix.com
Subscriptions
The payment system supports one-time and recurring payments, memberships, subscriptions and packages.Read 14 Oct 2026 · wix.com
System requirements
Supported desktop systems include Windows 10+, macOS 12+, and current ChromeOS; supported phones include iOS 16+ and Android 10+.Read 14 Oct 2026 · support.wix.com
Tax
Automated sales-tax calculation uses geo-specific Avalara rates.Read 14 Oct 2026 · wix.com
Templates
The eCommerce builder offers more than 500 professional store templates.Read 14 Oct 2026 · wix.com

Plans and prices

Free Free No credit card required Reliable web hosting · Drag-and-drop editor · No-code design features · 1,000s of templates Read 20 Sep 2026 · wix.com
Core $29.77 a month yearly subscription, paid in full 50 GB storage · accepts payments · basic eCommerce · 5 site collaborators · free domain 1 year Read 14 Oct 2026 · wix.com
Business $39.77 a month yearly subscription, paid in full 100 GB storage · accepts payments · standard eCommerce · 10 site collaborators · free domain 1 year Read 14 Oct 2026 · wix.com
Business Elite $159.77 a month yearly subscription, paid in full Unlimited storage · advanced eCommerce · advanced developer platform · 100 site collaborators · free domain 1 year Read 14 Oct 2026 · wix.com
Light $17.77 a month yearly subscription, paid in full Website plan without eCommerce payment features Read 14 Oct 2026 · wix.com

Every Wix eCommerce plan and price →

Strong points and limits

Strong points

  • Free plan requires no credit card.
  • Includes abandoned cart recovery.
  • Supports digital products and an app marketplace.
  • Available on web, iOS, and Android.

Limits

  • Free plan features include no stated storage allowance.

Who it suits

Wix eCommerce suits people seeking a hosted store with omnichannel sales and support for digital products. Its plans also suit teams comparing storage and collaborator allowances.

Verdict

Wix eCommerce combines hosted store capabilities with a free plan and mobile access.

Where Specifiction places it

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