EMMA Notify

Spec sheet

Purpose

EMMA is a notification, communication, and emergency management platform for coordinating emergency response.Read 3 Oct 2026 · emmanotify.com

Intended users

Think Safe says EMMA serves schools, communities, businesses, families, and public safety, healthcare, hospitality, and religious organizations.Read 3 Oct 2026 · emmanotify.com

Integrations

The maker lists GIS asset mapping integration, 911 CAD compatibility and an open API/SDK-friendly design among EMMA's management features.Read 2 Oct 2026 · emmanotify.com

Security

Think Safe describes its service expertise as including SaaS online security and infrastructure protection; the page does not name a security certification.Read 2 Oct 2026 · emmanotify.com

Support

The maker lists support by phone at 319-377-5125 and email at [email protected], with phone support hours of 8 a.m.–5 p.m. Central on the technical support FAQ.Read 3 Oct 2026 · emmanotify.com

Headquarters

Cedar Rapids, Iowa, United StatesRead 28 Sep 2026 · emmanotify.com

Founded

2000Read 28 Sep 2026 · emmanotify.com

Maker

Think Safe's company bio says Retrac, Inc. dba Think Safe, Inc. started in 2000 and is headquartered in Cedar Rapids, Iowa.Read 3 Oct 2026 · emmanotify.com

911 coordination

Think Safe describes EMMA as integrating community and 911 assets, and lists a standalone PC app for Windows, Mac, and Linux alongside iOS and Android apps.Read 3 Oct 2026 · emmanotify.com

Access requirement

The maker says users must have been issued a login to use the app.Read 3 Oct 2026 · emmanotify.com

Alerts

EMMA sends push notifications and offers SMS and email as customizable notification options.Read 3 Oct 2026 · emmanotify.com

Bundled offer

The site advertises a one-year EMMA subscription with purchases of two AEDs, 1,104 wipe packs or eight PPE bundles.Read 2 Oct 2026 · emmanotify.com

Data records

EMMA time-stamps emergency and drill communications and makes the collected data available for reporting and analysis.Read 2 Oct 2026 · emmanotify.com

Emergency reporting

Users can report emergencies with automatic GPS location, alert 911 within EMMA, and find nearby emergency equipment such as AEDs.Read 3 Oct 2026 · emmanotify.com

Management features

Listed management features include GIS asset mapping, geofencing, automated security-system call logs, drill timelines and 911 CAD compatibility.Read 2 Oct 2026 · emmanotify.com

Mapping and records

EMMA can display incident locations, building floor plans, and nearby users; it also timestamps communications for later reporting and review.Read 3 Oct 2026 · emmanotify.com

Mobile access restriction

The maker says users must have been issued a login to use the app.Read 2 Oct 2026 · emmanotify.com

Notifications

EMMA sends push notifications through Apple and Google networks and can also send alerts by SMS and email.Read 2 Oct 2026 · emmanotify.com

Pricing

The maker's FAQ advertises a one-year EMMA subscription bundled with purchases such as two AEDs; it does not state a standalone subscription price there.Read 3 Oct 2026 · emmanotify.com

Response management

Administrators can view emergency details and color-coded user responses, and broadcast alerts to preformatted groups.Read 3 Oct 2026 · emmanotify.com

Supported audiences

The maker lists education, public safety, business, healthcare, communities, families, hospitality and religion among its target industries.Read 2 Oct 2026 · emmanotify.com

Triage and mapping

Administrators can view color-coded response status and a map of the emergency, nearby users and building floor plans.Read 2 Oct 2026 · emmanotify.com

Two-way communication

Users can respond to emergency notifications, and their responses can share their GPS location with administrators.Read 3 Oct 2026 · emmanotify.com

Two-way response

Users can respond to notifications when administrators enable that permission, and responses can include the user's GPS location.Read 2 Oct 2026 · emmanotify.com

Where Specifiction places it

• Mass Notification Software#10 of 347.8