ExpandCart
expandcart.com
What it is
ExpandCart is a hosted platform for creating and managing an online store without technical experience. It supports web, Android and iOS, and lists omnichannel sales, abandoned cart recovery and an app marketplace. Store owners can customize a design using an editor and 50 templates. The platform names PayPal, PayTabs, Aramex, Microsoft Dynamics and Google Shopping among its integration partners. Merchants can source products from Middle East suppliers and use dropshipping platforms such as AliExpress. Plans set different product limits: Standard allows 100, Professional allows 1,000 and Ultimate has no product limit. Standard costs $19 a month, Professional $39 a month and Ultimate $149 a month, each billed monthly. Enterprise has no listed price and includes a multi-merchant store and advanced ecommerce apps, with several optional services. ExpandCart lists a free plan and a 14-day trial, no transaction fee, and free SSL using HTTPS. Ultimate and Enterprise subscribers can access free migration for specific shopping cart scripts.
Spec sheet
- What it does
- ExpandCart is a cloud ecommerce platform for creating and operating online stores without prior technical experience.Read 21 Oct 2026 · linkedin.com
- Product
- ExpandCart is an online commerce platform for creating and managing an online store without technical experience.Read 8 Oct 2026 · expandcart.com
- Free plan
- YesRead 20 Sep 2026 · expandcart.com
- Integrations
- The homepage names PayPal, PayTabs, Aramex, Microsoft Dynamics, and Google Shopping as integration partners.Read 8 Oct 2026 · expandcart.com
- Mobile apps
- ExpandCart offers branded Android and iOS apps that merchants can customize from the store backend without coding.Read 21 Oct 2026 · expandcart.com
- Security
- ExpandCart states that stores receive free SSL certificates, daily backups and encryption it compares with bank-grade security.Read 21 Oct 2026 · expandcart.com
- Support
- The company advertises 24/7 support through phone, email and live chat, plus tickets, a help center and a knowledge base.Read 21 Oct 2026 · expandcart.com
- Company
- ExpandCart identifies its platform as one of ExpandSolution.Inc’s projects and says the company was founded in the USA and Egypt.Read 8 Oct 2026 · expandcart.com
- Abandoned cart recovery
- YesRead 20 Sep 2026 · expandcart.com
- Analytics
- Reports cover sales, shipping, returns, taxes, coupons, customers, products and visitor analytics.Read 21 Oct 2026 · expandcart.com
- API listing
- SourceForge describes ExpandCart as providing API access and documentation, live online training and webinars.Read 21 Oct 2026 · sourceforge.net
- API listing discrepancy
- SaaSworthy states that ExpandCart does not provide an API.Read 21 Oct 2026 · saasworthy.com
- App marketplace
- YesRead 20 Sep 2026 · expandcart.com
- Company founded
- LinkedIn lists the founding year as 2013.Read 21 Oct 2026 · linkedin.com
- Company headquarters
- LinkedIn lists headquarters in Giza, Cairo, Egypt.Read 21 Oct 2026 · linkedin.com
- Company size
- LinkedIn lists ExpandCart as privately held with 201–500 employees.Read 21 Oct 2026 · linkedin.com
- Dropshipping
- The platform integrates with Knawat, AliExpress and Dropna for supplier-based fulfillment.Read 21 Oct 2026 · expandcart.com
- Free trial
- The homepage offers a 15-day free trial and says no credit card is required.Read 8 Oct 2026 · expandcart.com
- Funding estimate
- GetLatka estimates $2.7 million in funding, 20,000 customers and 2024 revenue of $3.1 million; it labels the data as estimated.Read 21 Oct 2026 · getlatka.com
- Hosting
- The platform says it runs on AWS cloud infrastructure with servers near Middle Eastern customers and unlimited bandwidth.Read 21 Oct 2026 · expandcart.com
- Hosting model
- hostedRead 20 Sep 2026 · expandcart.com
- Inventory
- Inventory tools include stock-level tracking, low-stock reporting and advanced inventory management on higher plans.Read 21 Oct 2026 · expandcart.com
- Licence and deployment
- An independent directory describes ExpandCart as hosted cloud software and says open-source customization is not part of the product.Read 21 Oct 2026 · itechguides.com
- Limit: customization and scale
- Independent review summaries cite basic customization and limited advanced features for larger enterprises.Read 21 Oct 2026 · spotsaas.com
- Limit: outage and app complaint
- A Trustpilot reviewer reported a four-day website outage, no support response and an Apple app rejection without a refund.Read 21 Oct 2026 · uk.trustpilot.com
- Limit: support and reliability complaint
- A Capterra reviewer reported erased website content, poor mobile responsiveness, an unusable mobile app, refused refund and inadequate technical support.Read 21 Oct 2026 · capterra.com
- Marketing integrations
- Built-in integrations include Google Ads, Google Analytics, Facebook Pixel, Google Tag Manager and Google Merchant Center.Read 21 Oct 2026 · expandcart.com
- Migration
- The pricing FAQ says free migration is available to Ultimate and Enterprise subscribers for specific shopping cart scripts.Read 8 Oct 2026 · expandcart.com
- Omnichannel selling
- The platform combines web stores, Facebook, Instagram, Amazon, mobile apps and physical retail through one dashboard.Read 21 Oct 2026 · expandcart.com
- Payments
- Official pages list PayPal, Visa, Mastercard and more than 30 regional payment gateways, with additional gateway integrations available by quote.Read 21 Oct 2026 · expandcart.com
- Plan limits
- The Standard plan allows up to 100 products, Professional up to 1,000, and Ultimate unlimited products.Read 8 Oct 2026 · expandcart.com
- POS
- Its cloud POS synchronizes online and offline orders, inventory and payments across sales locations.Read 21 Oct 2026 · expandcart.com
- Praise: ease and support
- Independent reviewers repeatedly praise the interface as easy to use and describe customer support as strong or responsive.Read 21 Oct 2026 · spotsaas.com
- Product management
- Merchants can add product options and attributes, organize catalogs, and import or export product, order and customer data.Read 21 Oct 2026 · expandcart.com
- Rating on Capterra
- 3.5 out of 5 from 2 reviewsRead 21 Oct 2026 · capterra.com
- Rating on GetApp
- 3.5 out of 5 from 2 reviewsRead 21 Oct 2026 · getapp.com
- Rating on SaaSworthy
- 3 out of 5 from 14 ratingsRead 21 Oct 2026 · saasworthy.com
- Rating on SpotSaaS
- 3.08 out of 5 from 13 verified reviewsRead 21 Oct 2026 · spotsaas.com
- Rating on Trustpilot
- 1.9 out of 5 from 14 reviewsRead 21 Oct 2026 · uk.trustpilot.com
- Sales channels
- The platform supports selling through an online store, mobile app, Amazon, Facebook, Instagram, and local retail stores.Read 8 Oct 2026 · expandcart.com
- Security and uptime
- The pricing FAQ claims bank-grade security and encryption and a 99.99% average uptime.Read 8 Oct 2026 · expandcart.com
- SEO and content
- Features include SEO tools, friendly URLs, automatic meta descriptions, blogs, webpages and email campaigns.Read 21 Oct 2026 · expandcart.com
- Shipping
- ExpandCart says it connects with more than 50 shipping carriers and supports fixed, tiered, weight-based and location-based rates.Read 21 Oct 2026 · expandcart.com
- Store design
- ExpandCart advertises 50 templates and an editor for customizing a store’s design.Read 8 Oct 2026 · expandcart.com
- Templates
- ExpandCart provides more than 50 responsive store templates with visual customization and native Arabic and English support.Read 21 Oct 2026 · expandcart.com
- Transaction fee
- noneRead 20 Sep 2026 · expandcart.com
- Trial promotion
- Other official landing pages advertise a 15-day free trial without a credit card.Read 21 Oct 2026 · expandcart.com
- Trial terms
- The pricing FAQ states a 14-day trial, no refunds after subscription and no payment details required at signup.Read 21 Oct 2026 · expandcart.com
- Uptime claim
- The pricing FAQ claims 99.99% average uptime.Read 21 Oct 2026 · expandcart.com
Plans and prices
Strong points and limits
Strong points
- Free plan and 14-day trial
- 50 templates and a store design editor
- No transaction fee listed
- Abandoned cart recovery and app marketplace
- Product limits range up to unlimited
Limits
- Standard is limited to 100 products
- Professional is limited to 1,000 products
Who it suits
ExpandCart suits merchants who want to build and manage an online store without technical experience, with plan limits that accommodate different product counts. Its dropshipping options and named sales integrations may also suit sellers using those channels or services.
ExpandCart in depth
Read the full write-up
ExpandCart is a hosted commerce service for creating and running an online store without technical experience. It is most suitable for merchants that need omnichannel selling, a growing catalogue or multiple locations. The main attraction is a broad set of store tools with no transaction fee; the main constraint is how quickly the lower tiers run out of products and users.
Overview
ExpandCart puts storefront creation, hosting and day-to-day management in one service, avoiding the need to operate store infrastructure separately. Its editor and 50 advertised templates provide multiple starting designs, while omnichannel sales, an app marketplace and abandoned-cart recovery cover important parts of selling beyond the product page. With no transaction fee, the subscription rather than each order is the central platform cost.
Named integrations include PayPal and PayTabs for payments, Aramex for delivery, Microsoft Dynamics for business operations and Google Shopping for product discovery. Merchants can also source products from Middle East suppliers and use dropshipping services such as AliExpress. Those options make the platform more relevant to sellers combining local supply with wider ecommerce channels.
Key features
Store design and selling
The design editor and template library should help a new merchant establish a storefront without technical work. Omnichannel support is useful when sales happen in several places, and abandoned-cart recovery addresses a specific source of lost orders. The app marketplace gives businesses a way to extend the core service, although the practical scope of that extension depends on the apps they choose.
Security, support and migration
Plans include a free SSL certificate using HTTPS. ExpandCart also claims bank-grade security and encryption and reports 99.99% average uptime. Its homepage promises 24/7, multi-channel assistance from ecommerce and marketing experts. Free migration is offered to Ultimate and Enterprise subscribers for specific shopping-cart scripts, so larger merchants have a clearer route from an existing system than Standard or Professional customers.
Pricing
ExpandCart uses a freemium model, with a free plan and a 14-day trial. The paid tiers are billed monthly:
PlanPriceLimits and inclusionsStandard$19 a month100 products, 1 user and 1 responsive templateProfessional$39 a monthUp to 1,000 products, up to 3 users and 4 responsive templatesUltimate$149 a monthUnlimited products, up to 10 users, and unlimited branches and locationsEnterpriseCustom pricingMulti-merchant store, free mobile app on a yearly plan, and add-ons for a dedicated account manager, priority support and personalized marketing help, plus advanced ecommerce appsStandard is a sensible starting point for a small catalogue and a single operator, but 100 products and one user make it a poor long-term fit for a team or broad inventory. Professional adds room for both catalogue and collaboration, making it the practical middle tier for an expanding shop. Ultimate is aimed at larger operations: unlimited products, ten users and unlimited locations justify its much higher monthly commitment when branches or catalogue size are central requirements. Enterprise is for multi-merchant organisations needing bespoke support and advanced apps, with custom pricing rather than a predictable subscription.
Platforms
ExpandCart is hosted and runs on web, Android and iOS. That combination supports browser-based administration and mobile access across the major device types without requiring self-managed hosting.
Who it's for
Choose ExpandCart if you want a hosted, no-transaction-fee store with omnichannel selling, named payment and logistics integrations, and a progression from a small catalogue to unlimited products and locations. Dropshipping support and the app marketplace broaden its usefulness for merchants assembling a more varied operation. It is less convincing for a business that needs several staff on the cheapest tier or expects a substantial catalogue to remain on an entry-level budget.
Pros and cons
Pro: No transaction fee keeps per-order platform charges out of the stated cost structure.
Pro: Unlimited products and locations on Ultimate provide a clear path for larger catalogues and multi-branch businesses.
Pro: Web, Android and iOS access, omnichannel selling and abandoned-cart recovery cover core store operations across devices and channels.
Con: Standard is restricted to 100 products, one user and one template, so even modest growth can force an upgrade.
Con: Enterprise requires custom pricing, making the cost of its multi-merchant and support options harder to budget.
Alternatives
Big Cartel is a better fit for a very small catalogue: its free Gold plan allows five products, while Platinum raises that to 50 for $15 a month.
Selldone suits sellers prioritising a free entry plan or low annual pricing, though its Personal plan carries a 2% transaction fee and Startup carries 1.5%.
Instamojo is an alternative for businesses focused on payment links, including an INR 0 Quick plan with unlimited payment links.
BigCommerce is the alternative to consider when you want a paid platform with a free trial and a Core plan priced at $29 a month when billed annually.
Tiendanube is another freemium ecommerce platform, including an Inicial plan with unlimited products, sales and visits.
Payhip is aimed at sellers who prefer unlimited products and revenue on a free plan, accepting a 5% transaction fee.
Shopify is an alternative paid platform with a free trial and web access, while its Basic and Grow prices are custom on the supplied plans.
Dukaan is a free alternative with a restaurant-focused plan priced at 4999.00 INR once.
For broader comparisons, see No-Code E-Commerce Platforms and Ecommerce platforms.
Verdict
ExpandCart is a strong choice for merchants that want hosted store management, multiple sales channels and a route from a small catalogue to unlimited products and locations without transaction fees. Choose it especially when its integrations, dropshipping options or mobile access match your operation. Look elsewhere if you need a generous low-cost team plan or must know Enterprise pricing before committing.
Verdict
ExpandCart combines store creation, sales-channel support and ecommerce tools, with product allowances that vary by plan. The free option and listed monthly plan prices make some costs clear, while Enterprise has no listed price.
Where Specifiction places it
- Ecommerce platforms#28 of 2809.0
- No-Code E-Commerce Platforms#5 of 269.1